Agencies are losing around £2.5 million over a two year period because of their ‘hire and fire’ attitude towards employment, according to the latest research from the IPA.The Hadden study on flexible working suggests that the use of alternative resourcing models needs to be seriously considered if agencies are to conserve valuable funds. Possible solutions… Continue reading Agencies Lose £2.5 Million Due To ‘Hire And Fire’ Ethos
As the retail season got underway, a significant number of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study. The latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings shows that online expenditure was 55% higher in November 2003 than… Continue reading US Consumers Splash Out Online
Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail.Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger Express… Continue reading Williams Quits Express To Join Rival Associated
The Government has launched its most extensive public debate on the future of the BBC, in a move that will allow rival commercial broadcasters and licence fee payers to air their views on the way the Corporation is run.Culture Secretary, Tessa Jowell, launched the consultation as the first stage in a ‘root and branch’ review… Continue reading Jowell Claims Public Will Shape Future Of BBC
Chrysalis Radio Sales has secured Continental Airlines to sponser Jazz 100.4 FM’s daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Secures Airline To Sponsor Business Bulletins
Yahoo! Europe has confirmed that it is currently searching for a new managing director after Mark Opzoomer announced his intention to step down to pursue other business interests.Opzoomer will leave the company at the end of the year, but it is not known whether he has another job to go to. Unconfirmed reports suggest that… Continue reading Yahoo Confirms Departure Of European Managing Director
Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas.The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market services… Continue reading Havas Foretells Growth In Marketing Spend
The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here. US Advertising Growth, Spend & Share Forecasts By Medium 2002-04 Medium 2002 2003 2004 % Growth Spend ($m) % Share % Growth Spend ($m) % Share %… Continue reading Revised US Advertising Forecasts From Jack Myers
Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a… Continue reading Trinity Mirror Sees Weak National Revenue
Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3
