The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004.Also On MediaTel Insight Today…Wireless Gaming To Bring In The Dollars, Says IDCMobile entertainment is gradually entering the… Continue reading MediaTelINSIGHT: US Marketers Gear Up For Improved 2004
The Daily Mail group was seen in focus last week after a failed attempt to purchase the Independent’s London newspapers. Archant swooped in to acquire the titles just hours after the Daily Mail received the go ahead for a deal. The stock rose 3.33% week on week to 627.75p.Meanwhile, investors considered reports that Terry Smith,… Continue reading Sharewatch: Daily Mail Rises Despite Archant Acquisition
Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut. News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
Channel 4 has today confirmed that Graham Norton’s five nights a week entertainment show is to come to an end following the comic’s decision not to renew his contract with the broadcaster.The presenter was due to do one more series of V Graham Norton before his exclusive contract with Channel 4 expires in April next… Continue reading Channel 4 Confirms Norton To Quit As Contract Expires
The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004
The BBC has signed an exclusive two and half year deal with Graham Norton that will see the risqué comedian and chat show host work to develop a range of new formats for BBC One.Norton will join the BBC when the long-running contract to present his Channel 4 entertainment show comes to an end next… Continue reading BBC Bags Norton As Channel 4 Contract Expires
Mobile entertainment is gradually entering the mainstream in the US and wireless gaming will account for revenues of more than $1 billion by 2006, according to IDC The tech research firm predicts that the number of wireless gamers is set to grow from 7.9% of all mobile subscribers in 2003 to 34.7%, or 65.2 million… Continue reading Wireless Gaming To Bring In The Dollars, Says IDC
Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut.News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for Chris… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade. The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and… Continue reading Telecoms Industry Set For Review
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
