The direct marketing industry saw a distinct improvement in business conditions in the three months to September 2003, according to the latest Industry Trends Survey from the Direct Marketing Association.The study shows that imbalances between the sectors appear to have stabilised and some media seemed particularly buoyant, with more than half of those surveyed registering… Continue reading Direct Marketing Industry Has Positive Third Quarter
Independent News & Media (INM), publisher of the Independent, is to sell its London regional newspaper businesses to Archant Regional for £62.0 million, it announced this morning. Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’… Continue reading INM’s London Titles Go To Archant For £62m
New European legislation comes into force today aimed at bringing an end to the rising tide of unwanted spam, which now accounts for more than half of the 31 billion emails sent each year.Britain is one of the first countries to implement the wide-ranging directive on electronic communications, which means that direct marketing emails may… Continue reading New Anti-Spam Legislation Could Prove Ineffective
Commercial radio received a further boost today with news that it has secured a 7% share of display advertising for the first time.The latest figures from the Advertising Association show that investment in radio advertising including sponsorship and promotions increased by 6.3% in the three months to September, compared to growth of just 0.2% for… Continue reading Radio Secures Record Share Of Display Advertising
The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales, despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann. This is a little stronger than the growth figures predicted for most other major European advertising markets.Also On MediaTel Insight Today…Coen Raises US Advertising Growth ForecastsUniversal McCann’s chief advertising prognosticator, Robert… Continue reading MediaTelINSIGHT: UK To Lead European Ad Growth
The Advertising Standards Authority has banned a controversial advertising campaign for Barnardo’s after almost five hundred people complained that it was offensive, shocking and unduly distressing.The campaign featured computer generated photographs of a new born baby with a cockroach crawling out of his mouth, another featured a baby with a syringe in its mouth and… Continue reading ASA Bans Barnardo’s Child Poverty Campaign
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half.This H2 ad revenue growth… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
Possible mergers and acquisitions activity dominated market sentiment yesterday. Emap was seen in the spotlight, down 1.61%, on rumours that it is to acquire television and radio group SMG, which rose 4.16% on the speculation.It is understood Emap is keen to expand its digital presence and is particularly interested in SMG’s Virgin brand.Elsewhere, GWR group… Continue reading Sharewatch: Acquisition Rumours Dominate Media Stocks
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
