More Uk articles

High-definition television (HDTV) is beginning to cast off its reputation as a niche technology and almost one-in-six US adults say that they plan to get a compliant set. According to Ipsos Reid, the proportion of Americans who are somewhat or very likely to get HDTV has increased from 10% to 15% in the past year.… Continue reading TV Viewers Enter High Definition Era

Carlton Screen Advertising has secured Swedish furniture group IKEA to launch its first ever cinema advertising campaign as part of a wider push to build brand awareness amongst potential customers.The campaign will feature a range of ads that have been running on terrestrial television channels since November and will launch across national cinemas for four… Continue reading Carlton Secures IKEA For Cinema Campaign

The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales

Channel 4 announced today that it is combining its two commercial and editorial interactive divisions into a single business unit, called 4 Interactive.The merged department will be headed up by Andy Taylor who joined Channel 4 earlier this year and takes the post of head of interactive. He steps into the new role following last… Continue reading Channel 4 Restructures Interactive Operations

Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…TV Viewers Enter High Definition EraHigh-definition television (HDTV) is beginning to cast off its reputation as a niche… Continue reading MediaTelINSIGHT:US Internet Advertising Revenue Rises 20% In Q3

JCDecaux is preparing to launch a new 6-sheet product which it claims could revolutionise the market by allowing advertisers to change their creative executions from day to night display.The new Day & Night product, which launches in the new year, will allow advertisers to use one network for two brands, were one is more appropriate… Continue reading JCDecaux Launches New Creative Format For Advertisers

Regional newspaper publisher, Johnston Press, was seen in the spotlight after revealing encouraging second half results. However, the news failed to inspire the market and the stock fell 0.37%.Advertising revenues at the group surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November… Continue reading Sharewatch: Johnston Falls Despite Bullish Results

Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror. The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw… Continue reading Trinity Mirror Sees Weak National Revenue, Better Regional

The direct marketing industry saw a distinct improvement in business conditions in the three months to September 2003, according to the latest Industry Trends Survey from the Direct Marketing Association.The study shows that imbalances between the sectors appear to have stabilised and some media seemed particularly buoyant, with more than half of those surveyed registering… Continue reading Direct Marketing Industry Has Positive Third Quarter