Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch.Also On MediaTel Insight Today…Asia-Pacific Broadband Forecasts From eMarketerChina and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts… Continue reading MediaTelINSIGHT: Ad Growth To Accelerate In 2004
Reed was seen in the spotlight, falling 7.09% revealing it is bracing itself for a slowdown in 2004.According to yesterday’s results, profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science & Medical and Legal divisions is more than… Continue reading Sharewatch: Reed Falls On Cautious Results
Online analysis group, Dynamic Logic has appointed Joao Neves as its first research manager reflecting the growing importance of research to the industry.Joao Neves joins from Pre-Diction, where she was European head of research and director of operations and pioneered brain imaging technology to assess the effectiveness of marketing communications.Prior to that, Joao was Senior… Continue reading Dynamic Logic Appoints First Research Manager
Interactive Market Systems has announced that Terry Sullivan is to retire as managing director of the research and media analysis firm after more than 34 years in the business.Sullivan will leave the company at the end of February 2004 to be replaced by former chief operating officer and current joint managing director, Paul Baynton, who… Continue reading IMS Announces Sullivan To Retire Early Next Year
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
New research has revealed that adding sound to online advertising can increase brand awareness by anywhere between 15% and 168%.Three leading advertisers, including Johnson and Johnson, participated in the study that was conducted between July and August 2003. Responses to each brand’s advertising were measured using Dynamic Logic’s AdIndex methodology.Consumers were asked questions measuring ad… Continue reading Research Shows Sound Boosts Online Ad Awareness
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific… Continue reading Espotting And Lastminute Launch European Ad Campaign
Carlton was seen up yesterday as investors considered the likely cost-savings of its planned merger. The stock was seen up 1.94%.Elsewhere, investors considered reports that US media giant Viacom is planning to offload Blockbuster, its video rental chain, to a group of private equity buyers.Broader market sentiment was further boosted by further economic data which… Continue reading Sharewatch: Carlton Rises As Merger Moves On
The Federal Communications Commission is set to approve News Corporation’s takeover of DirecTV with conditions to prevent it exploiting its market position. In April, Rupert Murdoch’s company agreed to pay General Motors $6.6 billion for a 34% stake in Hughes Electronics, which owns DirecTV (see Murdoch Seals Acquisition Of DirecTV). Concerns were raised that control… Continue reading Murdoch Awaits Go Ahead On DirecTV Deal
