Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery, according to the latest set of forecasts from ZenithOptimedia.Also On MediaTel Insight Today…Strong Agency Account Activity In NovemberAdvertising and marketing account activity was strong in November and the ongoing… Continue reading MediaTelINSIGHT: Conditions Are Firming For Ad Recovery
Capital Radio was the sector’s biggest riser, up 6.40% in week on week analysis, following the broader surge in the market.Elsewhere, Pearson fell 1.54% as investors considered its high US exposure in the light of continued weakness in the dollar.Continued weakness in the dollar continues to undermine the market and is likely to come under… Continue reading Sharewatch: Capital Rises On Positive Sentiment
Advertising and marketing account activity was strong in November and the ongoing trends are positive, according to the latest New Business Scorecard from Lehman Brothers. There was a substantial increase in the number of advertising account moves during November, with evidence that the improving advertising outlook is beginning to flow through to agency revenues. The… Continue reading Strong Agency Account Activity In November
GMG Radio is set to launch a new radio station called Smooth FM across the North West of England.Smooth FM, which will launch in March 2004, will continue to air tracks played on the now defunct Jazz FM, but also aims to appeal to a much broader market.The move follows the results of extensive research… Continue reading GMG Radio Set To Launch New Northern Station
Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery. According to the latest set of forecasts from ZenithOptimedia, the UK’s major media spend will rise by 3.2% in 2004 in current currency terms; this follows a 1.1% rise… Continue reading Conditions Are Firming For Ad Recovery, Says ZenithOptimedia
Alco-pop brand Red Square is launching a £6 million television and outdoor advertising campaign featuring Bo Selecta star Avid Merrion.The Christmas campaign will feature the strapline “What Colour’s Your redSQUARE?” and will run throughout December. It will be supported by a series of outdoor ads in London, Birmingham, Manchester and Newcastle promoting redSQUARE’s nationwide sampling… Continue reading RedSQUARE Launches £6 Million Advertising Campaign
The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch.Also On MediaTel Insight Today…Asia-Pacific Broadband Forecasts From eMarketerChina and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts… Continue reading MediaTelINSIGHT: Ad Growth To Accelerate In 2004
Reed was seen in the spotlight, falling 7.09% revealing it is bracing itself for a slowdown in 2004.According to yesterday’s results, profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science & Medical and Legal divisions is more than… Continue reading Sharewatch: Reed Falls On Cautious Results
