Ambient media group Sabel Advertising has secured Virgin Records to promote the release of Atomic Kitten’s new album Ladies Night across changing rooms in Pilot stores.The campaign activity will run across all 104 Pilot stores, which stock clothes for women and teenage girls at the lower end of the market. The ads will run across… Continue reading Sabel Launches In-Store Ad Campaign For Virgin
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003 (Non-Subscribers)
China and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts from eMarketer. In its Broadband Worldwide report, the research group calculates that households with a high speed internet connection will treble to 23.5 million in China, matching the total in Japan. South Korea has been leading the broadband race… Continue reading Asia-Pacific Broadband Forecasts From eMarketer
The Times Online has re-launched its business channel in the first of a series of changes to its online services.The Times’ business section has been completely re-designed to allow users to assess business information by industry sector, the method used by its paid-for rival, the Financial Times.The site will contain free to access content from… Continue reading Times Online Re-Vamps Business Section
IPC’s high-end lifestyle magazine Wallpaper* is launching a stand-alone urban travel magazine next February entitled Navigator*.The new title, which will be published bi-annually with an A4 format and a cover price of £5.99, will give insights into the world’s most prominent cities.Navigator* will be an extension of the popular travel section within Wallpaper* and will… Continue reading Wallpaper* Launches Travel Magazine
UK private equity firm, Candover is understood to be preparing a bid for Hollinger International’s Telegraph Group.According to reports in today’s Times, Candover has expressed an interest in Hollinger’s London division which owns The Daily Telegraph and The Sunday Telegraph.It is believed that Chris Oakley, the former editor in chief of the Birmingham Post is… Continue reading Candover Prepares Telegraph Bid
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Outdoor advertising continued to perform strongly in the three months to September with revenue increasing by 6.6% year on year to more than £195 million, according to the latest figures from the Outdoor Advertising Association. The data for the third quarter represents an increase of 9.5% for the first nine months of the year and… Continue reading Q3 Gain Makes Outdoor The UK’s Fastest Growing Medium
