WPP was seen in focus last week, up 1.54% despite warnings from chief executive, Sir Martin Sorrell, that there will be no return to the boom years of the late 1990s. However, he did predict an upturn in the advertising market next year.Elsewhere, ITV partners Carlton and Granada were seen in focus, up 3.61% and… Continue reading Sharewatch: WPP Rises Despite Negative Comments
Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns
Future Publishing’s science fiction magazine, SFX, is to launch a special one off edition dedicated entirely to Buffy The Vampire Slayer.The SFX Unofficial Buffy Collector’s Guide will contain 116 pages devoted to the popular television programme and will be covermounted 24-page booklet of photographs of the Buffy cast. The magazine will also contain a comprehensive… Continue reading SFX Launches Special Buffy Collector’s Guide
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads
Media buying agency, Brand Connection, is to launch a £1.5 million UK advertising campaign to promote Hong Kong as a holiday destination.The Hong Kong Tourism Board will unveil a major print, outdoor and TV promotion in an attempt to to repair the damage caused to its tourist industry by the recent SARS virus. The ads… Continue reading Brand Connection Secures Hong Kong Ad Campaign
The increasing power of satellite TV channels made up for the ongoing decline in terrestrial earnings in July, with revenues increasing 20.6% year on year.However, the increasing strength of the satellite sector may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% last month.The biggest drop came… Continue reading TV Market Round-Up July 2003
Carlton and Granada were seen in focus yesterday, down 0.43% and 0.72% respectively, as their proposed merger entered its final stage. The Competition Commission has sent its report on the deal to the Department Of Trade and Industry.Elsewhere, WPP was seen in the spotlight after a PR disaster saw the company included on the Burma… Continue reading Sharewatch: ITV Partners Fall Ahead Of Merger Decision
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3%.Also On MediaTel Insight Today…Ad Market Begins To ‘Climb… Continue reading MediaTelINSIGHT: US Television Revenues Nudge Up 2.1%
The Institute of Practitioners In Advertising (IPA) has relaunched its website, with a complete new look which is designed to improve access to key information.The new site, which has been developed by MediaTel Group, has a range of new features designed to increase usability. The single homepage has been replaced by 28 specially customised pages… Continue reading IPA Unveils Relaunched Website
ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein. Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much… Continue reading ITV Chiefs Dismiss Ad Sales Proposal
