WPP is still confident about growth prospects for 2004 despite a fall in revenues and profits in the first half of this year. The performance of the global communications group tends to reflect the state of the advertising economy as a whole.In its interim results issued today, WPP said that revenues in the six months… Continue reading WPP Undeterred By Profit Fall
The increasing power of satellite TV channels stemmed the continuing decline of terrestrial TV revenues in July, with total satellite revenues increasing 20.6% year on year.However, the increasing strength of satellite channels may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% year on year.The biggest year… Continue reading TV Market Round-Up July 2003
The US internet advertising industry reported the second consecutive quarterly rise in revenue for the first three months of 2003, up by 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). This is the first time in two years that two consecutive quarters have shown rising… Continue reading US Internet Adspend Jumps By 11% In First Quarter
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned thier backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
By the end of 2003 there will be more than 150 million mobile phone subscribers in the US but the rate of growth is expected to slow, according to eMarketer. The research firm calculates that wireless subscriptions will increase by 8% to 151.4 million this year but saturation point is fast approaching. It is estimated… Continue reading Mobile Phone Growth Slows In The US
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned their backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
Granada Enterprises is launching a £1.5 million television and outdoor advertising campaign to promote a range of products featuring its pre-school character, Engie Benjy.The ‘Is your imagination big enough?’ campaign will promote a specially produced series children’s toys based on the animated series, which features the voices of Pop Idol presenters Ant and Dec.There will… Continue reading Granada Launches £1.5 Million Pre-School Marketing Drive
The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations
BBC3, the new entertainment channel for young adults, has revamped its schedules following reports that its launch was marred by a confusing array of programmes.The channel’s controller, Stuart Murphy, has reorganised the autumn schedule into zones to make it easier for viewers to understand and has reportedly admitted that the channel was ‘unnavigatable’ at the… Continue reading BBC Revamps Schedules For The Autumn Season
TalkSPORT has secured Citroen for a week long promotion which will highlight the car manufacturer’s new Berlingo van.The promotion will be based around a competition offering listeners the opportunity to win a brand new Citroen van and will run across the station’s new drivetime programme, hosted by former international footballer, Tony Cascarino (pictured) and Patrick… Continue reading TalkSPORT Secures Citroen For New Berlingo Promotion
