The market for multi-channel television has experienced unprecedented growth so far this year and now extends to more than 10 million homes in the UK, according to a new study from Continental Research.The Autumn 2003 Digital TV Report reveals that the successful launch of Freeview and growth of the Sky digital subscriber base has significantly… Continue reading Digital TV Now Reaches More Than 10 Million UK Homes
The ITC has banned a Gillette TV ad featuring an office worker running from a building about to be demolished by a wrecking ball, after 159 viewers complained that it was too reminiscent of the World Trade Centre disaster.The commercial for the brand’s Right Guard deodorant featured an American-style TV presenter commenting on the man’s… Continue reading ITC Bans Gillette TV Ad Following 159 Complaints
Telewest Broadband is launching a pop-up ad blocker for users of its Blueyonder internet service in response to increasing consumer frustration with the advertising format.The move, which follows the recent relaunch of blueyonder.co.uk, will see Telewest form a partnership with software provider Panicware to give its internet users free access to a pop-up stopper download.The… Continue reading Telewest Launches New Software To Block Pop-Up Ads
Scottish Radio Holdings (SRH) has said that like-for-like group revenues are estimated to have increased by 5% in the past year and the company anticipates further growth in coming periods.In a trading statement today, SRH claimed that radio revenues for the twelve months to September 30 are expected to be 6% higher than last last… Continue reading SRH Buoyed By Strong Revenue Growth
Senior ITV executive, Mick Desmond, has reportedly warned that the television network could face an annual loss of £100 million in advertising revenue if the Government forces the sale of both of its sales houses.Desmond, joint managing director of ITV, reportedly said that the divestment of Carlton and Granada’s sales houses to be run by… Continue reading ITV Boss Warns Divestment Could Lead To £100m Ad Loss
The declining power ratio of ITV1 in the fragmenting television marketplace was once again evident during August. The UK’s largest commercial broadcaster experienced a 9.1% year on year decline in ad revenues as its market share continued to decline at the hands of its satellite rivals. Satellite revenues grew by almost 25% year on year… Continue reading TV Market Round-Up – August 2003
The declining power ratio of ITV1 in the fragmenting television marketplace was once again evident during August. The UK’s largest commercial broadcaster experienced a 9.1% year on year decline in ad revenues as its market share continued to decline at the hands of its satellite rivals. Satellite revenues grew by almost 25% year on year… Continue reading TV Market Round-Up- August 2003 (Non-Subscribers)
US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer.Also On MediaTel Insight Today…Rights Issue Underway At NTLUK cable operator NTL is to proceed with a $1 billion rights issue as it seeks to… Continue reading MediaTelINSIGHT: Online Advertising Back In Fashion
US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer. Speaking at MediaPost’s annual Forecast 2004 conference in New York last week, Ramsey told delegates that total US online adspend would easily surpass last… Continue reading Online Advertising Back In Fashion, Says Research Head
Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July. The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve… Continue reading US B2B Advertising Slows In July
