The ASA has slammed BT for using the words ‘Public Notice’ in a national press ad for its new directory enquiries service.Communications regulator Oftel and members of the public complained the use of that particular strapline misleadingly implied that the ad was an announcement from a public authority.The ad stated: “Public Notice. BT directory enquiries… Continue reading ASA Slams BT For Misleading Directory Enquiries Ad
In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer
BSkyB was seen in focus yesterday, up 1.37% following speculation it is to make a £1 billion bid for the rights to all Premiership football matches (see BSkyB Bids To Retain Premiership Prize).Elsewhere, investors considered reports that Publicis is to make a deal with investment fund Active Value to take-over Cordiant. However, some analysts have… Continue reading Sharewatch: BSkyB Rises After News Of Football Rights Bid
Shares in Cordiant Communications were delisted today as WPP moved closer to completing the takeover of the struggling advertising group. In an anticipated move, the London Stock Exchange said this morning that securities in Cordiant had been cancelled from their official listing. There can be no more trading in the company’s stock. There is now… Continue reading WPP Closes In On Cordiant, Shares Delisted
Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers
Gannett, the largest newspaper publisher in the US, has announced a 6.7% increase in second quarter earnings, boosted by stronger advertising at its UK operations. The company, which has a portfolio of 100 daily newspapers in the US, including USA Today, reported that profits grew to $324.3 million from $303.9 million in Q2 2002. Similarly,… Continue reading Gannett Revenues Bolstered By Newsquest Sales
Plans to bring an end to food and drink advertising during children’s TV programmes have suffered a set back after the Bill proposing the ban was dropped due to a lack of Parliamentary time.The Ten-Minute Rule Bill, put forward last year by Labour MP Debra Shipley (see ISBA Condemns Calls To Restrict Pre-School TV Advertising),… Continue reading Set Back For Plans To Ban Food Advertising To Children
United Pan-Europe Communications, the largest cable television company in Europe, has taken a step closer to emerging from bankruptcy after the Dutch attorney general advised the supreme court to reject a creditor appeal blocking the move. Earlier this year, UPC’s restructuring programme was approved by shareholders (see UPC On The Road To Recovery) and the… Continue reading UPC Ready To Emerge From Bankruptcy
The European Commission has called on its member states to introduce new rules to outlaw spam and has highlighted the need for more international co-operation in the fight against unsolicited commercial emails.Commissioner for Enterprise and the Information Society, Erkki Liikanen, said that new EU rules for a pan-European ban on spam were a priority and… Continue reading European Commission Reinforces Need For Ban On Spam
US newspaper groups Dow Jones and New York Times Company have both reported Q2 advertising revenue figures slightly ahead of Merrill Lynch analysts’ expectations. NYT saw advertising revenues rise by 3.3% to $480 million during the quarter, $3 million better than analyst forecasts. However, whilst circulation revenues rose by 4.4% to $221 million, this was… Continue reading US Newspaper Publishers See Some Ad Gains
