Freeserve is launching an integrated cross media advertising campaign to raise awareness of its new broadband promotion.The ‘no risk trial’ will see Freeserve offer users the chance to try its broadband service for a month and get their money back if they decide not to commit to a regular subscription. The deal also includes a… Continue reading Freeserve Launches No Risk Broadband Promotion
WPP has appointed former Saatchi & Saatchi chief executive, Tamara Ingram, to help expand its Kantar marketing services division.Ingram, who stepped down as chairman and chief executive of McCann Erickson UK earlier this year, will take up the newly created role of president of Kantar’s three marketing firms, Added Value, Fusion 5 and Henley Centre.The… Continue reading WPP Appoints Former Saatchi & Saatchi Chief
Future Publishing is giving its monthly What Guitar? magazine a new look less than six months after it launched.The title, which targets both professional musicians and guitar hobbyists, is re-vamping its buyer’s guide section this month to offer enhanced navigation and increased content. The new look section will have 16 more pages and will appear… Continue reading Future Publishing Gives What Guitar? A New Look
IPC’s flagship interiors magazine, Homes and Gardens has joined forces with fabric manufacturer G.P & J. Baker to give-away a fabric covered notebook with October’s issue.The cover-mounted notebook is designed to raise awareness of Baker’s Blue Anglais fabric collection.Commenting on the partnership, Isobel McKenzie-Price, editor of Homes & Gardens said: “Giving readers an extra special… Continue reading Homes And Gardens Secures G.P & J Baker For Special Promotion
Channel 4 has appointed Michael Hodgson as its new head of corporate development, with responsibility for forging business relationships with third parties.Hodgson, who is currently investment director of the media team at venture capitalist firm, 3i, will take up his new post at the end of September. He will report to Rob Woodward, Channel 4’s… Continue reading Channel 4 Appoints New Head Of Corporate Development
AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research.Also On MediaTel Insight Today…British Businesess See Broadband Uptake DoubleThe number of British companies with broadband internet access has more than doubled over… Continue reading MediaTel Insight: Mixed Fortunes For Leading Agencies
AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research published by Campaign. The creative shop, which is part of the Omnicom group, saw revenues fall by 8% overall but this represents… Continue reading Mixed Fortunes For Leading Agencies In 2002/3
The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce. The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning… Continue reading British Businesess See Broadband Uptake Double
The third generation phone operator 3 is to launch a new handset to boost uptake of its services in the UK. The Motorola A920 comes on the market this week and is exclusively available to 3G subscribers. The distinctive looking phone has a full-colour widescreen display to highlight 3’s person-to-person video calling capabilities. The handset… Continue reading Advanced Handset Invigorates 3G Market
The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half
