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Gay men and women are amongst the first groups to adopt new technology devices and online tools, making them a key demographic for online marketers, according to a new report from Forrester Research. In a study of 60,000 US households, Forrester asked respondents their sexual orientation for the first time. The results show that gay… Continue reading Gays Are Technology Adopters, Finds Forrester

Advertisers have condemned the BBC’s decision to schedule its Fame Academy talent show against ITV’s new series of Pop Idol as a ‘flagrant abuse’ of its public service duty.The decision, which comes just days after the BBC said it would strive to be “richer and more ambitious” than the commercial sector (see BBC Annual Report… Continue reading Advertisers Slam BBC As TV Talent Shows Go Head To Head

The global market for wireless gaming will grow from $561 million in 2002 to $41.3 billion in 2007, according to a report from The Research Room. Much of the new revenue will be derived from Java and BREW downloadable games which will have attracted almost 150 million users in four years time. Service providers will… Continue reading Wireless Gaming Set For Growth Spurt

Advertisers are to be banned from making vague or misleading claims about food products under new European Commission rules proposed yesterday.The planned regulation will see the rules on labelling food “low fat” or “high fibre” tightened, and comments like “preserves youth” or “reduces stress” banned altogether, in an attempt to prevent consumers being mislead by… Continue reading Marketers Forced To Swallow New Rules On Food Ads

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group. The research into “convergence” was carried out to assess how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board.Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing for… Continue reading Active Value Running Out Of Options In Cordiant Saga

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group.The research into “convergence” was carried out to asses how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and computers.The… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Bacardi Rum has launched a new £500,000 outdoor advertising push to support its current TV campaign featuring Vinnie Jones.The outdoor promotion begins later this month and will see over 1,200 six-sheets positioned at 12 key drinking hotspots throughout London, including Piccadilly Circus, Clerkenwell, Hoxton, Covent Garden and Islington.The initial campaign will be supported by activity… Continue reading Bacardi Rum Launches New Outdoor Ad Campaign

Further trading information from key advertising businesses confirms that Q2 is shaping up to be very similar to Q1, that is to say relatively flat throughout, according to Merrill Lynch analysts. The US market is still showing positive momentum, whilst Europe remains a little depressed.Also On MediaTel Insight Today…BSkyB Results To Beat Consensus, Says Lehman… Continue reading MediaTel Insight: Agencies See Flat Second Quarter

The Newspaper Society has appointed former head of the Australian Newspaper Advertising Bureau, Russell Collier, as its new marketing director.Collier, who takes up the position on 21 July, has spent more of his career working in multinational advertising and at media agencies, including Ogilvy & Mather in Sydney where his clients included Unilever, Xerox and… Continue reading Newspaper Society Appoints New Marketing Director