Holsten Pils is launching a £16 million marketing campaign, incorporating outdoor posters, press advertising and special build outdoor sites across the UK.The press ad campaign for the beer, which will feature the strapline, “It’s What’s Inside that Counts”, will run across FHM, Loaded, Maxim, Q and Four Four Two from August to December.The campaign will… Continue reading Holsten Launches Cross-Media Ad Campaign
United Business Media has added to its stable of construction magazines with the acquisition of Aprovia UK for £79 million. The deal will see Aprovia, which includes The Builder Group and Barbour Index, integrated into UBM’s CMP Information division. It was bought by venture capitalists Cinven, Carlyle and Apax from Vivendi Universal in June 2002.… Continue reading UBM Builds Up Portfolio With Aprovia Acquisition
RAJAR’s decision not to introduce electronic measurement in the immediate future has received the support of 63% of media industry figures, according to a recent MRG poll.The study of 130 Media Research Group members reveals that the majority of industry professionals are reluctant to see RAJAR adopt the Arbitron Portable People Meter or the Radiocontrol… Continue reading Research Reveals Support For RAJAR
The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA). Display expenditure was £2.0 billion in Q1 2003, the lowest level since the first quarter of 2002. Spend… Continue reading Advertising Association Quarterly Display Forecasts
First half revenue growth at UK outdoor advertising company, Maiden Group, is expected to be at the top end of the previously forecast 3-5% range, the group has announced.However, it also noted that the difficult trading conditions have continued into the second quarter of the year and that forward visibility remains limited, with monthly performances… Continue reading Maiden Sees Continuing Weak Conditions In First Half
The cost of unmetered dial-up internet access could be reduced by service providers, following an order by Oftel that will force BT to bring down the amount it charges operators to use its network. Following an investigation into BT’s charging practice, the telecommunications watchdog is forcing the company to reduce its fees by 17%. Oftel… Continue reading Oftel’s BT Ruling Should Bring Down Dial-Up Internet Costs
The European Commission is prepared to take steps to stop BSkyB retaining exclusive live rights to English Premiership football matches, according to weekend press speculation.Broadcasting contracts are now up for renewal and in a bid to allay charges of anti-competitive behaviour, the Premier League has split the available games into gold, silver and bronze packages.However,… Continue reading EC Could Obstruct New Sky Football Deal
The European Commission is prepared to take steps to stop BSkyB retaining exclusive live rights to English Premiership football matches, according to weekend press speculation. Broadcasting contracts are now up for renewal and in a bid to allay charges of anti-competitive behaviour, the Premier League has split the available games into gold, silver and bronze… Continue reading EC Could Obstruct New Sky Football Deal
The UK’s largest newspaper group, Trinity Mirror, is set to axe several hundred jobs in its advertising, administrative and distribution operations, according to reports.The Financial Times believes the job losses will be announced at the end of the month as part of a strategic review by the group’s new chief executive, Sly Bailey.It is understood… Continue reading Trinity Set To Cut Jobs In Strategic Review
First half revenue growth at UK outdoor advertising company, Maiden Group, is expected to be at the top end of the previously forecast 3-5% range, the group said this morning. However, it also noted that the difficult trading conditions have continued into the second quarter of the year and that forward visibility remains limited, with… Continue reading Maiden Sees Continuing Weak Conditions In First Half
