Emap has secured a multi-platform deal with Clear Channel Entertainment to promote Linkin Park’s forthcoming UK tour.The deal is the first of its kind between Emap and a tour promoter and includes a range of activity on Kerrang! brand properties including Kerrang.com, Aloud.com, Kerrang TV, Kerrang Digital and the K!Text! SMS facility.Commenting on the arrangement,… Continue reading Emap Seals Multi-Platform Ad Deal With Clear Channel
David Palmer, the former group chief executive of the Financial Times, has emerged as a bidder for the Irish newspapers owned by Trinity Mirror.According to The Times, Palmer has joined forces with the private equity firm HgCapital and held talks with Trinity and its adviser UBS as recently as last week. The Irish titles, which… Continue reading Palmer Casts Eye Over Trinity’s Irish Titles
BT and Yahoo! are supporting the launch of their new high-speed internet service, BT Yahoo! Broadband, with a £10 million above the line marketing campaign.The new co-branded offering, which launched yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per… Continue reading BT Yahoo! Broadband Launch Supported With £10m Ad Push
Children aged six and under watch an average of 2.1 hours of television each day, according to new research that could renew concerns over the level of advertising during pre-school programmes.The study carried out by the Early Learning Centre also shows that nearly 60% of children over the age of six have a television in… Continue reading Concerns Grow As Children Remain Glued To The TV
Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy.Chief executive, Gerhard Zeiler commented: “RTL Group has continued to progress in tough markets by outperforming competitors, showing strong, sometimes even record, performances in audience shares and increasing advertising… Continue reading Positive First Half For RTL And Five
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester ResearchAlso On MediaTel Insight Today…RTL Sees Signs Of Improving Ad EconomyEurope’s largest broadcaster has suggested that the worst of the advertising recession is over… Continue reading MediaTelINSIGHT:Legal Downloading To Drive Out CDs
BT and Yahoo! have formally launched their new high-speed internet service, BT Yahoo! Broadband. The co-branded offering, which became available yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per month. BT announced the joint venture with Yahoo! back in… Continue reading BT & Yahoo! Launch New Broadband Product
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester Research. It is claimed that 20% of Americans engage in track downloading and half of these admit to buying fewer CDs. As a result,… Continue reading Legal Downloading To Drive Out CDs And DVDs
Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy
In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research. North America pioneered internet use but growth has slowed in recent years and CommerceNet estimates that by 2005, 68%… Continue reading Seasoned Net Users Will Hold Sway In 2007, Says Jupiter
