WPP is still confident about growth prospects for 2004 despite a fall in revenues and profits in the first half of this year. The performance of the global communications group tends to reflect the state of the advertising economy as a whole.In its interim results issued today, WPP said that revenues in the six months… Continue reading WPP Undeterred By Profit Fall
The increasing power of satellite TV channels stemmed the continuing decline of terrestrial TV revenues in July, with total satellite revenues increasing 20.6% year on year.However, the increasing strength of satellite channels may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% year on year.The biggest year… Continue reading TV Market Round-Up July 2003
ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein.Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much of… Continue reading ITV Chiefs Dismiss Ad Sales Proposal
The increasing power of satellite TV channels made up for the ongoing decline in terrestrial earnings in July, with revenues increasing 20.6% year on year.However, the increasing strength of the satellite sector may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% last month.The biggest drop came… Continue reading TV Market Round-Up July 2003
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3%.Also On MediaTel Insight Today…Ad Market Begins To ‘Climb… Continue reading MediaTelINSIGHT: US Television Revenues Nudge Up 2.1%
ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein. Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much… Continue reading ITV Chiefs Dismiss Ad Sales Proposal
WPP is still confident about growth prospects for 2004 despite a fall in revenues and profits in the first half of this year. The performance of the global communications group tends to reflect the state of the advertising economy as a whole. In its interim results issued today, WPP said that revenues in the six… Continue reading WPP Undeterred By Profit Fall
Liberty Media has revealed plans to increase its shareholding in UnitedGlobalCom, the cable group, and remains in the running for the US entertainment assets of Vivendi. UGC’s founders, including chairman Gene Schneider, have agreed to convert their class B shares for Liberty stock. This takes Liberty’s holding in UGC to 75% and voting rights to… Continue reading Liberty Throws Its Weight Behind UGC
WPP was seen in focus yesterday, down 1.98% following news it had sold its 25% stake in ZenithOptimedia for $75 million to Publicis, which now has full control of the media buying agency (see WPP Sells Zenith Stake To Publicis).Elsewhere ITV partners, Carlton and Granada were also seen in the spotlight, down 2.91% and 3.70%… Continue reading Sharewatch: WPP Falls Following Zenith Sale
Viacom Outdoor is launching a unique six-week ad campaign to promote Mercedes Benz at Waterloo railway station in London.The campaign will see the luxury car brand showcase the safety features of the its new CLK Cabriolet through a series of 36 specially designed and illustrated panels along the ‘trav-o-lator’ moving walkway that links Waterloo mainline… Continue reading Viacom Outdoor Embarks On Media First With Mercedes
