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Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them. The broker says that television and cable network advertising currently seems to be drawing… Continue reading US Ad Recovery Remains Tentative And Slow, Says Merrill Lynch

US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year. The latest figures from American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.… Continue reading US B2B Print Ad Revenues Dip 1.1% In May

Shipments of mobile handsets increased by almost a fifth in the second quarter of 2003, according to the latest figures from IDC. The firm’s Worldwide Handset QView shows that global shipments rose by 19.2% year on year to 118.3 million units. This represented an increase of 6.7% over the first quarter total (see Global Handset… Continue reading Growing Demand For Handsets In Second Quarter

The number of complaints relating to unsolicited text messages has shot up eight fold in the past year, according to new figures from The Independent Committee for the Supervision of Standards of Telephone Information Services (Icstis).The industry regulator, which monitors premium rate calls and text messages, said that 90% of the 3,500 complaints it received… Continue reading Watchdog To Crack Down On Unsolicited Text Message Ads

The media sector was a hive of activity last week following the release of the latest RAJAR figures for the second quarter of 2003 (see RAJAR Results Q2 2003: Strong Performance For National Commercial Radio).The results presented a mixed picture of the sector, but were greeted with little cheer from the market. Capital was seen… Continue reading Sharewatch: Radio Groups In Focus After RAJAR Results

Sky Sports has secured independent brewers, Spitfire Premium Kentish Ale, to sponsor the test match cricket series between England and South Africa.The deal, brokered by Shepherd Neames, marks Spitfire’s first ever sponsorship deal with Sky Sports, which was chosen because of its strong male audience. The sponsorship will run across the test highlight shows, which… Continue reading Sky Secures Spitfire For Test Cricket Sponsorship

The Daily Mirror has announced that 45 jobs are to be axed across its editorial division, as part of a wider cost cutting initiative launched by its recently appointed chief executive, Sly Bailey.Announcing the job cuts a spokesman for Trinity said: “The move is part of a wider review at the paper and the job… Continue reading Jobs Go At The Daily Mirror As Cost Cutting Continues

The J-ET electronic trading and accountability system for commercial radio campaigns has marked almost a full year of operation with a seminar to discuss the future development of the product.Senior sales point and agency subscribers attended the seminar at the IPA’s offices in Belgrave Square and provided enthusiastic support for the system, which now manages… Continue reading J-ET Subscribers Unite To Discuss Future Development