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Global market research network, Taylor Nelson Sofres (TNS), this morning said that trading in its markets will yield broadly flat revenues for the first half of the year. The group’s figures paint a similar picture to WPP’s trading statement this week (see Sorrell Sees Signs Of Stabilisation). That is to say, the US is stronger… Continue reading TNS Sees Flat H1, NFO WorldGroup Deal Progressing

The women’s monthly magazine market is set to face further competition with the launch of a new glossy lifestyle title from Sibella Publishing.The new title, which is developing under the name Project Swan, will have a cover price of £3 and a first issue target circulation of 60,000.The magazine, which is set to compete with… Continue reading New Travel Title Swans Into Women’s Magazine Market

Sir Martin Sorrell, chief executive of WPP, last night set out clearly his group’s position over the proposed takeover of Cordiant Communications (see WPP Seals £266m Cordiant Takeover), saying that the offer on the table will not be revised. The statement comes after Cordiant’s major shareholder, Active Value, has gradually increased its holding in the… Continue reading WPP Stands Firm On Cordiant Deal

Following the outrage that has greeted the European Commission’s plans to outlaw sex discrimination in advertising and the media, the IPA’s legal director, Marina Palomba, explains why the industry is opposed to “unworkable and unnecessary” censorship from Europe.Last week the Greek Minister for Social Affairs in the European Parliament, Anna Diamantopoulou, published an “inter-service consultation… Continue reading NewsLine Column: Sex Bias In The Mass Media

Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation

RAJAR has decided not to introduce an electronic radio audience measurement system in the immediate future, despite claims from some in the industry that its current diary system is flawed (see TWG Research Claims Radio Listening Is Under-Represented).The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People Meter and… Continue reading RAJAR Says ‘No For Now’ To Electronic Measurement

The European internet population continues to grow at a healthy rate and new research suggests that it is on target to top 200 million by the end of 2003. The IDC study One Europe? Internet Usage and eCommerce in Western, Central and Eastern Europe 2002-2006 highlights the fact that increased connectivity is moving the European… Continue reading European Internet Usage Continues To Climb

Emap has expanded its radio portfolio on the Freeview platform with the launch of three new national digital stations.The Hits, Q and Magic will sit alongside Kiss, Kerrang! and Smash Hits, which launched on Freeview earlier this year (see Emap Rolls Out New Digital Radio Stations On Freeview). The new stations are a further example… Continue reading Emap Launches More New Digital Stations On Freeview

Advertising conditions for the US newspaper sector are improving in June, following a disappointing May, where revenues rose by just 1%, according to analysts at Merrill Lynch. The broker says that it now expects the second quarter to return growth of around 2%. For the whole of 2003, growth is predicted to be 2.9%, with… Continue reading US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch

RAJAR’s decision not to introduce the electronic measurement of radio audiences after more than a year of extensive testing (see RAJAR Says ‘No For Now’ To Electronic Measurement) has received a mixed reaction from the industry.Wireless Group chairman and outspoken RAJAR critic, Kelvin MacKenzie, responded in his usual flamboyant manner, branding the decision a “disgrace… Continue reading Industry Responds To Rejection Of Electronic Measurement