The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Also On MediaTel Insight Today…INM Buoyed By Growth In RevenuesIndependent News & Media has issued an… Continue reading MediaTel Insight: Worldwide Ad Forecasts From Zenith Optimedia
Week on week analysis of the media sector revealed that WPP remained in focus up 0.42% week on week after strengthening its proposed take-over bid for Cordiant Communications.Late last week the group cleared one of the final hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held… Continue reading Sharewatch: Cordiant Bid Pushes WPP Higher
IPC Ignite is to close its monthly Muzik magazine following a drop in circulation and a decline in the popularity of dance music in the charts.The publishing company claims that falling advertising and copy sale revenues at the title, in conjunction with the decline of this section of the music market have meant that the… Continue reading IPC Ignite Pulls The Plug On Muzik Magazine
Guardian Media Group has appointed Michael Holt as sponsorship and promotions manager at Jazz FM London.The appointment marks a return to radio for Holt, whose most recent role was commercial manager at production company UMTV. Prior to this he spent three years as acting head of sponsorship at Virgin Radio and four years at below… Continue reading Jazz FM London Appoints New S&P Manager
The National Magazine Company has announced plans to close Your Home magazine in a move that will see the publisher increase its focus on its House Beautiful title.The decision to fold Your Home follows a 24.5% year on year decline in circulation for the title in the latest ABC results for the six months to… Continue reading Natmags Closes Your Home After Circulation Slump
Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund. The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its… Continue reading WPP Raises Stakes In Cordiant Tug Of War
MTV has secured Unilever’s Heartbrand ice cream brand to sponsor its new pan-European Shakedown dancing competition.The deal will incorporate sponsorship credits around the Shakedown TV programme on MTV, as well as branding and flyposting on the competition tour, which will take place in a variety of clubbing locations across Europe.The campaign will see Heartbrand, which… Continue reading MTV Secures Unilever Brand For European Shakedown
The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger
The Government now looks almost certain to bow down to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill).The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
