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The global wireless user base will increase by 49% over the next four years and reach 1.72 billion by 2007, according to a new report from The Yankee Group. The company’s latest Global Wireless/Mobile Forecast shows that 18.6% of the world’s population now have mobile phones. Numbers are set to increase by almost a half… Continue reading Worldwide Mobile Revenues Set To Soar

WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War

Yahoo! is launching a pan-European advertising campaign to promote three of Nissan’s new models.The seven-figure campaign for the new Micra 350Z, X-Trail and sports coupé models begins later this month and runs to the end of the year, with ads across Yahoo’s European network of websites in the UK, Ireland, Germany, France, Italy and Spain.Commenting… Continue reading Yahoo! Secures Nissan For Pan-European Ad Campaign

The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”.Earlier this week both the IPA and ISBA appeared before the Competition Commission to… Continue reading Advertisers Strengthen Opposition To ITV Merger

Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN.Also On MediaTel Insight Today…Viacom May Bid For Vivendi Cable AssetsReports have emerged that US media giant Viacom is set to bid for some of… Continue reading MediaTel Insight: Sense Of Realism Needed In WLAN Market

The Government now looks almost certain to bow to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill). The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal

Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results

WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund. The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its… Continue reading WPP Raises Stakes In Cordiant Tug Of War

MTV has secured Unilever’s Heartbrand ice cream brand to sponsor its new pan-European Shakedown dancing competition.The deal will incorporate sponsorship credits around the Shakedown TV programme on MTV, as well as branding and flyposting on the competition tour, which will take place in a variety of clubbing locations across Europe.The campaign will see Heartbrand, which… Continue reading MTV Secures Unilever Brand For European Shakedown

The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger