Trinity Mirror has refused to comment on speculation that it is planning to sell its titles in Northern Ireland as part of a shake-up at the UK publisher.According to a report in the Financial Times, senior executives from Trinity Mirror have approached regional publishing groups Gannett and Johnston Press to sound out the possibility of… Continue reading Trinity Mirror May Sell Irish Titles
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC). Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to… Continue reading One In Five UK Digital Homes Receives Free-To-Air Services
Emap Elan has announced details of the £3 million revamp of its fortnightly young women’s magazine, More, as the title attempts to appeal to a broader readership.The relaunch will see the fifteen year-old magazine repositioned to appeal to an older 20-something audience in a bid to challenge rival glossy, Glamour, which toppled Cosmopolitan last year… Continue reading Emap Elan Unleashes Revamped More On Rivals
The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research. The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase… Continue reading Online Advertising Lags Behind Traditional Marketing
The Independent Television Commission (ITC) has upheld complaints against an advertisement for Sainsbury’s, which claimed that checkout staff would pack customers’ shopping.Three viewers complained that their local Sainsbury’s had explained that they only packed the first three items. Another three viewers said it was only the first four items while one viewer maintained it was… Continue reading ITC Raps Sainsbury’s For Misleading Ads
Up to half a million digital radio sets could be in use by the end of this year, following 170% growth in sales in 2002, according to new figures from the Digital Radio Development Bureau (DRDB). Only 175,000 DAB radios had been sold by the end of May this year, but the DRDB predicts that… Continue reading Digital Radio Sales Could Hit 1 Million By 2004, Says DRDB
BSkyB and NTL have announced a new agreement which will see Sky’s core channels remain on the NTL network until the end of 2006.As part of the new deal, Sky One and Sky News will continue to be carried on NTL’s analogue and digital TV services while Sky Sports News will still appear on NTL’s… Continue reading Sky Secures Long Term Distribution Agreement With NTL
Public wireless local area network (WLAN) hotspots – where mobile and PC users can connect to networks ‘wirelessly’ – will largely be a failure, according to a new report from Forrester Research. WLAN systems allow mobile users to connect to local networks – such as an employee’s company network – without requiring a physical plug-in… Continue reading Wireless Hotspots Will Fail, Says Forrester
The text message phenomenon continued to prevail in May with 1.7 billion messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA).May’s daily average number of text messages was 55 million, compared to 45 million in the year previous and 30 million in May 2001.May’s figures… Continue reading Text Continues To Shine In May
