RAJAR has reissued first quarter listening figures for two London stations after a reporting error was discovered.According to Ipsos-RSL, which conducts the survey, a mix-up resulted from the incorrect coding of the listening between Chrysalis’ LBC 97.3 FM and LBC News 1152.The revised figures reveal that Chrysalis Radio’s flagship FM talk station has grown more… Continue reading LBC Listening Figures Corrected
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research. The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase… Continue reading Online Advertising Lags Behind Traditional Marketing
The Independent Television Commission (ITC) has upheld complaints against an advertisement for Sainsbury’s, which claimed that checkout staff would pack customers’ shopping.Three viewers complained that their local Sainsbury’s had explained that they only packed the first three items. Another three viewers said it was only the first four items while one viewer maintained it was… Continue reading ITC Raps Sainsbury’s For Misleading Ads
Up to half a million digital radio sets could be in use by the end of this year, following 170% growth in sales in 2002, according to new figures from the Digital Radio Development Bureau (DRDB). Only 175,000 DAB radios had been sold by the end of May this year, but the DRDB predicts that… Continue reading Digital Radio Sales Could Hit 1 Million By 2004, Says DRDB
BSkyB and NTL have announced a new agreement which will see Sky’s core channels remain on the NTL network until the end of 2006.As part of the new deal, Sky One and Sky News will continue to be carried on NTL’s analogue and digital TV services while Sky Sports News will still appear on NTL’s… Continue reading Sky Secures Long Term Distribution Agreement With NTL
Public wireless local area network (WLAN) hotspots – where mobile and PC users can connect to networks ‘wirelessly’ – will largely be a failure, according to a new report from Forrester Research. WLAN systems allow mobile users to connect to local networks – such as an employee’s company network – without requiring a physical plug-in… Continue reading Wireless Hotspots Will Fail, Says Forrester
The text message phenomenon continued to prevail in May with 1.7 billion messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA).May’s daily average number of text messages was 55 million, compared to 45 million in the year previous and 30 million in May 2001.May’s figures… Continue reading Text Continues To Shine In May
WPP’s plans to buyout Cordiant Communications may be scuppered yet, if intransigent majority shareholder, Active Value, manages to gather together a sufficient holding in Cordiant to block the deal.Active Value has explicitly stated that it would like to see Cordiant remain independent and has proposed to inject more money into the business in order to… Continue reading Active Value Ups Cordiant Stake To Block WPP Deal
The Radio Authority has extended the broadcasting licences of four flagship radio stations operated by the Wireless Group for a further eight years.The stations, Signal 1 and Signal 2 in Stoke-on-Trent, 96.4 FM The Wave and Swansea Sound in Swansea are now licensed to operate until September 2011.Commenting on the renewal, Chris Hurst, managing director… Continue reading Wireless Group Receives Licence Renewals
UBC Media, the UK radio station operator and programme producer, broke into operating profit in its last financial year, the group announced this morning. Before development costs, operating profit was £73,000 for the year ended 31 March 2003, up from a loss of £210,000 the year before.The group moved into the black during the period,… Continue reading UBC Moves Into Profit In 2003, Airtime Outlook Mixed
