Granada has persuaded Mini to follow up its sponsorship of ITV1’s Cold Feet with a six figure deal to sponsor a major new drama series called Between The Sheets.The deal, negotiated by Leigh Moscrip at Granada Enterprises and Matthew Platts at Vizeum, includes a range of sponsorship credits and break bumpers around each episode of… Continue reading New ITV Sponsorship Puts Mini Between The Sheets
NatMags’ flagship women’s glossy, Company, is to feature a special supplement dedicated to high street shopping, entitled Shop!, which may become a standalone title in its own right.The new handbag sized supplement will be included in this month’s edition of Company magazine and will contain 100 pages of advertising and editorial. A second edition of… Continue reading Company Introduces New Dedicated Shopping Supplement
Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year on year and means that 47% of UK households now have access to the web.Also On MediaTel Insight Today…US Consumers Still Cold On… Continue reading MediaTel Insight: UK Internet Penetration Approaches 50%
Almost 12 million households in Britain now have access to the internet, according to the latest figures from the Office of National Statistics. Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year… Continue reading UK Internet Penetration Approaches 50%
One of the main challenges facing the newspaper industry if it is to arrest the trend of declining sales is to reach out to young people, many of whom are showing ambivalence to the printed word. Attracting and Retaining Young Readers, a new report from the World Association of Newspapers seeks to address the issue… Continue reading Rethink As Newspapers Strive To Attract Young Readers
Wi-fi has a long way to go to establish itself in the public consciousness, according to a new report from Parks Associates which found that fewer than 3% of US internet subscribers have used hot spots. Public Hot Spots: Moving Beyond Road Warriors examines the current state and future development of the WLAN market. It… Continue reading US Consumers Still Cold On Hot Spots
Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors. Only last week, the broker expressed confidence that revenue growth for 2003 would be 2.9% (see US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch) but disappointing May results have forced its… Continue reading Broker Lowers US Newspaper Growth Forecasts
The inability to initiate professional business plans has been the main reason for the lack of success of many European pay-TV channels, says a new report. Some 150 channels across Europe have been forced to close in the last six years, costing investors more than £2 billion. Wasted investment in the UK alone is in… Continue reading Poor Business Plans To Blame For Pay-TV Failures
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. Earlier this year, ITV companies were told to anticipate flat revenues for the full year to September (see ITV Advertising And Merger Outlook From Lehman Brothers) but the situation… Continue reading ITV Advertising Forecasts From Lehman Brothers
Carlton and Granada were seen in focus yesterday, rising 4.26% and 3.29% respectively, as the media sector moved upwards following the overnight rally of the US dollar against the pound.WPP was also seen up, by 3.94%, despite revelations that Nahed Ojjeh, the Syrian-born chess promoter, had built up a 10.75% stake in Cordiant. There are… Continue reading Sharewatch: ITV Partners Rise After Positive Sentiment
