The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April
Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth
The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads
There is continued recovery in the North American advertising market, whilst Europe remains variable, according to Aegis Group chairman, Lord Sharman. Speaking at the advertising network’s AGM this morning, he said that the first fourth months of the year have seen a continuation of the ‘patchy but gradual’ recovery experienced in the latter part of… Continue reading Aegis Sees North America Ad Recovery, But Variable Europe
Capital Radio was seen in focus yesterday, up 9.66% amid speculation that the Guardian Media Group may be preparing a take-over bid for the company (see GMG Looks To Expand Radio Interests With Capital Bid). GMG is thought to be keen to expand its radio operations following its accusation of Jazz FM last year.Elsewhere, Cordiant… Continue reading Sharewatch: Capital Rises On GMG Take-over Speculation
Pace Micro Technology has cemented its relationship with News Corporation by concluding a deal to supply Sky Italia customers with set-top boxes. Sky Italia was created on the back of News Corp’s acquisition of of pay-TV network Telepiù (see News Corp Completes Telepiu Transaction), completed last month. The new network represents Rupert Murdoch’s latest foray… Continue reading Pace Hotfoots Into Italian Market
Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Microsoft has ditched its 23% stake in UK cable operator Telewest Communications, indicating that the UK cable and interactive TV sector is not as attractive a market as it once was. The holding has been taken up by US telecommunications group IDT for $5 million in cash (£3 million). In July 2000, Microsoft paid for… Continue reading Microsoft Offloads 23% Telewest Stake At Heavy Loss
With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward
