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Europe will overtake the US in the penetration of broadband internet in online homes by 2007, according to new forecasts from Jupiter Research. The group says that 48% of net-connected households in Europe will have broadband by this time, compared to 46% in the US. Jupiter says that there will be sustained growth for both… Continue reading European Broadband Penetration To Pass US In 2007

RAJAR’s managing director, Jane O’Hara, claims that the creation of a single source audience measurement system for television and radio has never been more possible.Speaking at Emap’s digital radio seminar last Friday, O’Hara said that the blurring boundaries between TV, radio and other media had significantly strengthened arguments in favour of a consumer focussed, single… Continue reading Single Source Audience Measurement Never More Possible

Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market. The data suggests that the online industry is well on track to reach its target of almost 2% market share by 2004.… Continue reading INSIGHTanalysis: Web Advertising Pushes The Right Buttons

Big Brother returned to our screens with a bang on Friday as a peak audience of 7.4 million people tuned in to Channel 4 for the first instalment of this year’s reality TV extravaganza.Unofficial overnight figures from BARB show that the opening episode, which saw the twelve new housemates attempt to adapt to their new… Continue reading Big Brother Bounces Back With Record Audiences

Cordiant Communications opened strongly on the London Stock Exchange following reports that the ailing advertising group is on the verge of offloading two major assets in a bid to alleviate crippling debts.The Independent On Sunday claimed that Cordiant is completing the formalities pertaining to the sale of PR consultancy Financial Dynamics and Australian ad agency… Continue reading Cordiant Lifted By Disposal Speculation

The Independent Television Commission has upheld a series of complaints against a TV ad for the Sun, which featured a man inhaling helium from a party balloon.The watchdog received a total of 17 complaints about the ad, which was promoting the paper’s two for one ticket offer at Alton Towers.Complainants claimed that inhaling helium was… Continue reading ITC Raps The Sun For Irresponsible Advertising

Emap has appointed Rivals Digital Media to manage its online advertising activity across sites such as FHM and New Woman.The deal will see the independent digital publisher manage campaign implementation, day to day delivery, account management and analysis for Emap’s entire online portfolio. It will also work alongside Emap’s sales team to identify new strategies… Continue reading Emap Appoints Rivals Digital Media To Manage Ad Traffic

Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year.Also On MediaTel Insight Today…Heat Boosts EMAP Consumer Ad Revenues, Says LehmanConsumer publishing ad revenues are expected to rise by 5.8% at EMAP,… Continue reading MediaTel Insight: Ad Forecasts From Merrill Lynch

Cordiant Communications opened strongly on the London Stock Exchange following reports that the ailing advertising group is on the verge of offloading two major assets in a bid to alleviate crippling debts. The Independent On Sunday claimed that Cordiant is completing the formalities pertaining to the sale of PR consultancy Financial Dynamics and Australian ad… Continue reading Cordiant Lifted By Disposal Speculation

Consumer publishing ad revenues are expected to rise by 5.8% at EMAP, according to a full-year results preview by analysts at Lehman Brothers. The broker expects advertising at the consumer publishing division to come in at £147 million in 2003, up from £139 million last year. The Consumer division includes titles such as Heat, Closer,… Continue reading Heat Boosts EMAP Consumer Ad Revenues, Says Lehman