More Uk articles

The latest global and regional advertising forecasts from Merrill Lynch are shown here. The broker has brought down its global growth figure for 2003 from 2.7% to 2.0%, but 2004 has been tweaked from 5.0% to 5.1%. Europe’s performance is slightly weaker than the previous range of 1.0-2.0% growth, now at 0.0-1.0%. Latin American forecasts… Continue reading Global And Regional Ad Growth Forecasts From Merrill Lynch

Readers of the Sunday Mirror’s free glossy magazine M Celebs prefer it to the paid for women’s weeklies they also buy, according to new research from the Mirror group.The findings are part of the first major study by the new Mirror Online reader panel, which was carried out by research solutions group, survey.com.The panel, which… Continue reading Mirror’s Research Reflects Strength Of M-Celebs

The decline in the US business information technology market continued during April with advertising page volumes down by 21.3% year on year, according to new figures from United Business Media (UBM). The fall has been partly attributed to the fact that weekly magazines published just four times in April 2003 instead of five times in… Continue reading Hi-Tech Business Publishing Market Contracts Further

The popularity of the first episode of Channel 4’s Big Brother has been mirrored online, with figures showing that the reality TV show’s official website has become the most visited television website in the UK.The latest data shows that www.channel4.com/bigbrother accounted for 13% of all visits to Hitwise’s television category, helping the sector to see… Continue reading Big Brother Draws Audiences Online

Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR. The new study, Wireless Handset Components – The Rapidly Evolving Mix, reports the trends and technology in mobile handsets, assessing the implications for semiconductor manufacturers. In-Stat/MDR… Continue reading Handset Market Shows ‘Signs Of Returning Growth’

MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines

The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April

Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search

Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth

The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads