It has been another sobering week for mobile phone operators in the UK with analysts questioning the future of the UK’s first commercial third generation phone service and one of Europe’s leading players writing down the value of its 3G investments.Also On MediaTel Insight Today…US Upfronts Hit Record $9bn-Plus Autumn SalesThe US TV airtime upfront… Continue reading MediaTel Insight: 3G Burden Gets Heavier
The growth of digital radio could cause a shift in media planning as it transforms the way advertisers and agencies communicate with audiences, according to Steve Parker, Starcom Motive’s radio and outdoor co-ordinator.Speaking at Emap’s digital radio seminar earlier today, Parker claimed the increasing proliferation of new digital radio stations would drive the growth of… Continue reading Digital Radio Set To Cause Shift In Media Planning
Radio airtime revenues at Scottish Radio Holdings (SRH) rose by 5.3% in its first half, not including new acquisitions; this is in line with predictions made in the group’s March trading statement (see Scottish Radio Sees First Half Broadcast Revenues Up 5%). Including the effect of acquisitions during the period, advertising revenues were up by… Continue reading SRH Sees Radio Revenues Up 5% In First Half
ITV partners Carlton and Granada were seen in focus, up 13.27% and 9.36% respectively in the wake of this weeks’ well received results. The groups were further lifted by positive comments from Deutsche Bank which anticipates that the proposed merger will be completed successfully and raised revenue estimates accordingly. However, other analysts claim the two… Continue reading Sharewatch: ITV Partners Rise After Positive Comments
The US TV airtime upfront buying season has given a shot in the arm to the advertising industry by hitting record levels. Reports claim that the final tally could exceed $9 billion in committed spend. Last year, the upfront season fetched $8.1 billion – also a record figure. During upfront trading advertisers pre-book airtime slots… Continue reading US Upfronts Hit Record $9bn-Plus Autumn Sales
Emap Advertising has poached Gary Dawson from the BBC to head up its classified sales division.Dawson, who has over 14 years experience in classified advertising, will replace Charlotte Hunt who resigned earlier this month. He will report to Emap’s head of youth Rory Brett, who commented: “Classified advertising is an important part of our business… Continue reading Emap Appoints Dawson To Boost Classified Offering
Digital Download Day 2, an event designed to publicise legal internet music downloads in the UK, can only be considered a partial success, according to figures released by Nielsen//NetRatings. The event, which took place on 18 April, was organised by OD2 and succeeded in attracting 523,000 visitors to the company’s website during the whole month.… Continue reading Uncertain Future For Digital Music Market
Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign
US online advertising revenue increased by more than 40% in the first three months of 2003, according to a poll carried out by the Online Publishers Association (OPA). The survey of 24 OPA members showed that, among these companies, ad revenue in the first quarter grew an average of 40.7% over Q1 2002. Moreover, total… Continue reading Online Advertising Revival Underway, Says Report
Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media
