BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Granada Enterprises has secured web search engine, Ask Jeeves, as sponsor of the new dedicated website for I’m A Celebrity – Get Me Out Of Here 2.As part of the sponsorship deal, Ask Jeeves will receive high profile branding on every page within the site and relevant search functionality will be incorporated. Celebrities and gossip… Continue reading Granada Secures Asks Jeeves For Celebrity Sponsorship
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.Also On MediaTel Insight Today…Reluctant Viewers Turn To Digital TV After Free… Continue reading MediaTel Insight: Online Ad Market Grows Up In 2002
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier.In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry has… Continue reading Wireless Group Cuts Losses Despite Poor Markets
Global communications network, Aegis Group, has acquired the media buying assets of North American agency, Independent Media Services (IMS), for $7.4 million, the group announced this morning. IMS is a media buying agency which specialises in representing clients in the entertainment sector, specifically in motion pictures, television, cable television, newspapers and the arts. Aegis says… Continue reading Aegis Acquires IMS Media Buying Agency
In a new help note for advertisers, the ASA has warned marketers against offending religious sensitivities, especially when advertising in untargeted media.The Committee of Advertising Practice (CAP) outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of what causes particular hurt to people… Continue reading ASA Asks Marketers To Keep The Faith
Gannett, the international media group has reported a small increase in earnings for the first quarter of 2003 but admitted that the war in Iraq had precipitated a slowdown in adspend. The company, which publishes 100 daily newspapers in the US, including USA Today, and owns Newsquest Media Sales in the UK, said yesterday that… Continue reading Gannett Revenues Rise But War Casts A Shadow
WPP was seen in focus, up 3.99% on news that fast food chain Burger King has chosen the Young and Rubican unit as its lead ad agency.Elsewhere, the AIM listed magazine publisher, I Feel Good, surged 29.4% after announcing it had received a possible takeover approach. IFG owns Viz and the A5 men’s lifestyle magazine… Continue reading Sharewatch: WPP Rises On Burger King Deal
Reuters today reported a 10% fall in underlying first quarter earnings as it seeks to recover from a disastrous 2002. The financial information group said that core revenues slipped to £670 million in the first three months of 2003. Pre-tax losses approached £500 million last year (see Reuters Chief Sees No Signs Of Recovery As… Continue reading Bleak Outlook Persists For Reuters
The Marketing Society has appointed Hugh Burkitt, former chairman of Burkitt DDB, as its new chief executive.Burkitt replaces Claire Watson who has held the role of acting director general on a part time basis. He will be the society’s first full time chief executive, and reports to Chris Macleod, acting chairman of the society. Macleod… Continue reading Marketing Society Appoints Burkitt New Chief Executive
