US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%Also On MediaTel Insight Today…Global Set-Top Box Sales To Top $7m In 2005Worldwide growth of digital set-top boxes… Continue reading MediaTel Insight: US Radio Revenues Rise 7% In February
Mobile internet services attracted an average of 17.25 million page impressions per day during February, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.The MDA calculates that a total of 483 page impressions were made on WAP phones during February.The figure reflects steady growth from January, when… Continue reading UK WAP Usage Figures Show Steady Growth In February
The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin to… Continue reading Cable Broadband Set For Massive Growth
The UK inflation rate fell to 3.1% in March, down from 3.2% in February, according to the latest figures from the Office Of National Statistics (ONS).However, the underlying rate, which excludes mortgage interest payments, remained unchanged at 3%, the highest level since May 1998. The continued upward pressure was attributed to the high costs of… Continue reading RPI Falls To 3.1% In March
IPC has announced a number of new appointments amongst its women’s titles including that of Glenda Marchant who will become the advertising director of the Women’s General Interest group.Marchant will be responsible for developing Woman and Home’s circulation growth and increasing revenues at Essentials and Family Circle. She has been acting advertising director of the… Continue reading IPC Shakes Up Management At Women’s Group
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues. According to the Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
News Corporation is to sell its 45% share in the New Zealand publisher, Independent Newspapers Limited (INL), in a deal worth £420 million. INL has said that its publishing assets which include the Dominion Post in Wellington and The Press in Christchurch will pass to the Australian newspaper company, John Fairfax Holdings. The deal will… Continue reading News Corp Offloads New Zealand Publications
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ITC Censures Citroen For Scary Ad
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003
Interactive television group, OMDtvi, has revealed its second ad campaign for Rimmel make-up saw a 27% improvement in the cost per response from the previous campaign.The campaign, which was launched in October last year, promoted Double Act foundation by offering free samples through an interactive ad. It followed Rimmel’s record breaking ad for Exagerrate Hydra… Continue reading OMDtvi Rimmel Campaign Delivers 27% Response Rate
