ITV has reaffirmed its commitment to interactive advertising with the development of ITV Interactive, which will see the merger of Carlton and Granada’s interactive arms.The new operation will be headed by Jane Marshall, previously chief executive of Carlton Active, who takes on the title of ITV Interactive Controller.She commented: “I’m delighted to be leading ITV’s… Continue reading Carlton and Granada Create New Interactive Operation
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.After a difficult 2001, during which the market grew by only 7%,… Continue reading Online Ad Industry Bucks Recession In 2002
The Wireless Group was seen in focus yesterday after reporting a 74.8% reduction in operating losses. However, the news failed to ignite the market which remains concerned that the war in Iraq has reduced visibility in the radio market and the stock was seen down 0.84%.The Carlton and Granada merger saga continued to rattle the… Continue reading Sharewatch: Wireless Group Falls On Mixed Results
Global advertising and marketing group, Havas, is expected to report first quarter revenues down by 13.3% in a statement that will focus on continued weakness in Europe and marketing services, with an uncertain outlook for 2003. This is according to analysts at Morgan Stanley. The broker has reduced its full-year 2003 revenue growth from -4.5%… Continue reading Morgan Stanley Sees Sense In Havas’ Marketing Services Slant
Hachette Filipacchi UK has announced that Vicki Harper has been appointed deputy editor of women’s lifestyle magazine, Red.Harper will replace assistant editor, Andrea Childs, who had been covering the position of deputy editor since the departure of Hero Brown in August 2002.Harper, has been features editor at Red for a year. She began her career… Continue reading Hachette Filipacchi Announces Editorial Shake-Up At Red
The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers. After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments. In… Continue reading ITV Merger Unlikely With Combined Sales House, Says Lehman Brothers
Return On Investment (ROI) has become something of a buzzword in recent times. However, Charlie Makin, Chief Operating Officer at BLM Group, argues that its increasing popularity is more to do with media agencies seeking to move up the food chain than about a genuine desire to provide greater accountability to clients.In the last month,… Continue reading NewsLine Column: ROI: Another Buzzword Bandwagon?
Shares in regional newspaper publisher, Johnston Press, were down by 4.5p at 361.5p by 10.00am today, after Merrill Lynch analysts downgraded the group from Buy to Neutral. Worries that consumer spending patterns are about to take a dive underlie the broker’s downgrade (see Neil Blackley Sees ‘Dire’ Decline In Media Industry). Johnston Press derives around… Continue reading Consumer Dip May Put Squeeze On Johnston Press, Say Analysts
The Media Research Group (MRG) has unveiled its new board, which includes new chairwoman, Christina Hartley, ad marketing director at IPC Media.Hartley is also chair of the PPA consumer research committee and a magazine representative on the NRS advisory group. She will replace the outgoing chair, Garry Roddy, who takes over responsibility for the group’s… Continue reading MRG Unveils New Board
The downturn in advertising spend in the US has reached its bottom and is now recovering, Jack Myers quotes JPMorgan analyst Spencer Wang as saying this week. In the Jack Myers Report, Wang is said to be relatively cautious in the short-term, but believes that the long-term fundamentals for media companies remain intact. Looking at… Continue reading US Ad Market Is Recovering, Says Analyst
