Viacom Outdoor has secured Carling to launch a network of giant plasma screen billboards across ten key tube stations on the London Underground.The new electronic poster formats will be the first of their kind to be installed on the London Underground network and will screen a series of different Carling ads throughout the day.Situated in… Continue reading Viacom Secures Carling For New Plasma Ad Screens
The Mobile Data Association (MDA) has unveiled a common code of practice for premium rate SMS services that use short codes from mobile networks.The new code, which attempts to enhance the clarity of short codes, is the product of a year-long consultation with UK mobile operators, 02, Orange, T-mobile and Vodafone as well as industry… Continue reading MDA Announces Common Short Codes For Mobiles
Real Radio Yorkshire is to broadcast live from major cities along GNER train routes, as part of a sponsorship deal designed to raise awareness of the rail operator’s services.The sponsorship will see the station’s breakfast show broadcast live from Glasgow, Edinburgh, Newcastle, Cambridge and London for a week from 23 June. Each day the breakfast… Continue reading Real Radio Gets On Track With GNER Sponsorship
The mobile phone industry experienced a stronger-than-anticipated first quarter with handset sales up by 18% from last year, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…PVRs Could Be The Next Killer App For BSkyBThe PVR may be the next killer application for BSkyB’s digital satellite service, with free trials to be followed… Continue reading MediaTel Insight: Record First Quarter For Mobile Providers
The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest. At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent… Continue reading Digital Advertising Kickstarts Cinematic Revolution
Online banking is expected to maintain its upward momentum in Western Europe with the number of accounts set to increase by over 50 million in the next five years, according to a new study from IDC. It is estimated that there were around 50 million European surfers accessing internet banking services by the end of… Continue reading Europeans Switch To Internet Banking
The mobile phone industry experienced a stronger-than-anticipated first quarter with handset sales up by 18% from last year, according to new figures from Gartner Dataquest. The US-based research firm calculates that sales totalled 112.7 million units, up from 93.8 million units in Q1 2002 (see Worldwide Mobile Phone Sales Dipped in Q1). This reflected high… Continue reading Record First Quarter For Mobile Providers
The personal video recorder (PVR) may be the next killer application for BSkyB’s digital satellite service, with the current free trials to be followed by a marketing push towards Christmas. Speaking at a Merrill Lynch-hosted TMT conference this week, Sky’s chief executive, Tony Ball, outlined some of the company’s forthcoming plans. PVRs look set to… Continue reading PVRs Could Be The Next Killer App For BSkyB
US media ownership restrictions were yesterday relaxed by the country’s Republican-led Federal Communications Commission (FCC). In a 3-2 vote over the body’s Democrat contingent, rules governing cross media ownership and audience share limits were eased in a move that is similar to proposals in the UK’s pending Communications Bill (see Puttnam Threatens To Quash Communications… Continue reading FCC Relaxes US Media Ownership Rules As Expected
Culture Secretary, Tessa Jowell, has issued a stern defence of the Communications Bill, warning that if Rupert Murdoch takes control of Five, new rules will be introduced to prevent him from using the channel to cross promote his other media interests. Peers are due to gather in the House of Lords today to discuss the… Continue reading Jowell Hints At New Laws If Murdoch Moves On Five
