Magazine publishing group, I Feel Good (IFG), this morning said that its full-year losses were reduced from £1.2 million in 2001 to just £0.2 million last year, as turnover grew by 90% to £8.0 million. Earlier this week, the group announced that it has received an approach which could lead to a takeover offer, although… Continue reading IFG Cuts Losses As Takeover Approach Is Made
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Telewest Broadband is launching the first TV ad campaign to promote its Blueyonder broadband internet service.The ads, which will run across Flextech channels including Bravo, Trouble and Challenge, are designed to appeal to dial-up internet subscribers that are considering upgrading to a broadband connection.Up until the end of last year broadband had been relatively slow… Continue reading Telewest Launches First Blueyonder TV Promotion
Global market research firm, Taylor Nelson Sofres, is bringing together all of its operations across 53 countries under the new operating name of TNS. Until now TNS has run numerous divisions with different corporate brands; now they will all be tagged with the TNS name. Accordingly, in the US, CMR, Taylor Nelson Sofres Intersearch and… Continue reading Taylor Nelson Sofres Adopts Umbrella TNS Name
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Granada Enterprises has secured V Energy Drink as the £1 million sponsor of the second series of I’m A Celebrity Get Me Out Of Here, which begins on ITV1 next week.The deal, which was negotiated by Media Insight, includes full broadcast sponsorship of the live series every evening on ITV1, plus extra uncut footage on… Continue reading Granada Brings Energy To I’m A Celebrity Reality Show
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June
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The Business has experienced a relatively stable circulation. According to the latest ABC results for the period ending March 2003, the paper experienced a 8% month on month increase in circulation to just under the key 100,000 mark. The FT also experienced a month on month increase in circulation, which was up 4.7%.
Almost 50% of dial-up internet users are interested in subscribing to broadband, according to new findings from the US. Parks Associates surveyed almost 5,000 narrowband subscribers and found that 48.3% were keen to upgrade to high-speed internet services. This compares with the 33.3% of customers who expressed an interest last year. “U.S. consumers are now… Continue reading US Broadband Boom On The Way, Says Report
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Emap is launching a dedicated sales team to sell its youth radio brands nationally for the first time.The new ‘One Nation’ team will offer advertisers a tailored package allowing them to target listeners of Emap’s 15-34 radio brands Kiss, Smash Hits and Kerrang!.The move follows the group’s decision to commission RAJAR to measure audiences for… Continue reading New Emap Team To Sell Youth Radio Brands Nationally
Advertising page volumes in the US business information technology publishing sector declined by 12.1% year on year in March, according to CMP Media, the technology publishing subsidiary of United Business Media. Within this market, CMP Media’s own volumes decreased by just 4.4% and the group increased its share of the market from 27.4% in March… Continue reading US Hi-Tech Publishing Ad Pages Drop 12% In March