MTV has secured EA Games to sponsor its new film review show, MTV At The Movies, across Europe.The six month deal, which begins later this month, will include break bumpers and on-air promotions, as well as outdoor advertising. EA Games will also gain exposure on MTV Europe’s nine regional movie mini-sites, with a banner ad… Continue reading MTV Secures EA Games For Pan-European Sponsorship Deal
There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate (CAGR) of 52.8% on 2002. According to the figures, only Latin America will show a faster CAGR – at 54.6% – and that rate is… Continue reading Broadband To Reach 40m Western European Homes By 2005
The Institute Of Practitioners In Advertising has referred the commercial broadcaster’s accreditation committee, TV Eye, to the Office Of Fair Trading over the way TV trading conditions are being imposed on media agencies.The IPA has been in dispute with TV Eye, which comprises ITV, Channel 4, Channel Five and Flextech’s IDS, for several months over… Continue reading IPA Takes TV Eye To Office Of Fair Trading
US internet advertising revenue declined by 9.8% year on year in the final quarter of 2003, with spend coming in at $1.5 billion, according to the latest figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. This represents a slight growth of 2.0% over the third quarter of the year. The top-line figures show that… Continue reading US Online Adspend Drops 17% In 2002
Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon
The ASA has dismissed complaints against a series of national press ads for the BBC’s new digital service, Freeview, which claimed that consumers could receive eight BBC channels for free.The decision not to uphold the complaints follows a preliminary ruling by the ASA earlier this year, which found the ad campaign in breech of its… Continue reading Freeview Escapes Censure In ASA Turnaround
The Chancellor stood up at 12.30pm. Economic growth in 2002 was 1.8%. Growth forecast for 2003 revised downwards from 2.5%-3.0% to 2.0%-2.5%. Research and Development tax credit to be expanded. One pence on a pint of a beer; duty on spirits and cider and sparkling wines frozen. Four pence increase on a bottle of wine.… Continue reading Budget 2003 Coverage – The Chancellor’s Speech As It Unfolds
Capital was seen in focus yesterday, up 4.40%, after high-profile DJ Chris Tarrant confirmed he has no plans to leave the station this year or in 2004. Analysts at Morgan Stanley estimate Tarrant’s breakfast show contributes 15% of total group revenues at the station (see Good News For Capital As Tarrant Plans To Stay).Elsewhere, WPP… Continue reading Sharewatch: Capital Rises As Tarrant Vows To Stay
Rupert Murdoch’s News Corporation could finally clinch a deal to take control of US satellite group, DirecTV, with commentators claiming that an agreement could be signed as early as today. According to report in the Times newspaper, which is ultimately owned by News Corp, the $7 billion (£4.5 billion) deal would give the company a… Continue reading News Corp All Set To Wrap Up US Satellite Deal
Creativity and originality are more important than big marketing budgets when it comes to building strong brands, according to the latest research from the Chartered Institute of Marketing (CIM).The study, which was carried out in conjunction with The Brand Council, shows that companies that keep their brands fresh through intelligence, rather than big marketing budgets… Continue reading Cool Is Key To Building A Strong Brand
