Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press
Regional newspaper group Archant has reported profits up 5.8% as a result of improving advertising sales in 2002. The newspaper group, ranked seventh amongst UK regional publishers, said that operating profit reached £27.7 million last year. This was based on turnover of £146.2 million, up 1.2% on 2001. Archant’s chief executive John Fry commented: “During… Continue reading Archant Sees Profits Rise In 2002
The ASA has partially upheld complaints against a series of ads for Heinz which claimed that its canned food has some of the same health benefits as fresh fruit and vegetables.The press and outdoor ads for baked beans, tomato soup and spaghetti featured the strapline “5 A Day The Heinz Way” and suggested that certian… Continue reading ASA Cans Heinz Over Misleading Health Claims
Still reeling from discouraging preliminary results and a shareholder revolt at its AGM last week, Reuters yesterday announced a 13% fall in group earnings for the first three months of 2003. The news and information provider said that underlying revenues totalled £798 million in the first quarter, down from £912 million in the same period… Continue reading Reuters Revenues Hit By Slump In Online Broking
ITV partners, Carlton and Granada, continued to make waves in the media market on Tuesday, as analysts digested news that the Office Of Fair Trading had criticised the groups’ merger plans (see ITV Merger Unlikely With Combined Sales House). The stocks were seen down 0.26% and 1.12% respectively.Meanwhile, Reuters was seen in focus following reports… Continue reading Sharewatch: ITV Partners Remain Under Pressure
US entertainment giant Viacom withstood ongoing pressures in the advertising marketplace and has reported a profit for the first quarter of 2003. The corporation has also agreed a deal to take full control of the the Comedy Central network. In the three months to March, Viacom, the world’s third largest media company, saw revenues rise… Continue reading Viacom Buoyed By First Quarter Earnings
The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights
The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe.According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003.The Index of Agency Search Activity also showed that client reviews in the US… Continue reading Agency Reviews On The Rise Despite Uncertain Climate
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate
