Taxi Media has been appointed by the Government to launch a new campaign to combat domestic violence.The year-long campaign, which is the first of its kind, includes advertising on 325 cabs and seat-backs as well as on taxi receipts. As part of the initiative cab drivers will also be issued with check-lists containing useful information… Continue reading Taxi Media Secures Domestic Violence Campaign
Expenditure on market research in the UK increased by 2.6% in 2002, according to new industry figures. The British Market Research Association (BMRA) calculates that MR spending totalled £1.18 billion last year. Domestic sales grew by 2.3% to £884 million while international research accounted for £292 million, a rise of 3.8%. These estimates are based… Continue reading Market Research Sector Grows 2.6% In 2002
Emap is launching what it claims to be the UK’s biggest ever DAB digital radio give away to promote its Magic Network of stations in the North.The £50,000 promotion will see each of the eight Magic stations give away an Evoke DAB receiver every week for a year, in an attempt to increase uptake of… Continue reading Emap Launches Magic Digital Radio Promotion
The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months. The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect… Continue reading War Knocks Media Confidence In The Short-Term
Trinity Mirror has axed Alisdair Luxmoore, its marketing director of national newspapers, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror.Luxmoore’s contract has been terminated as of the end of April, but he left the newspaper group’s offices yesterday, making him the latest casualty of chief executive, Sly… Continue reading Trinity Mirror Axes Senior Marketing Director
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’. Around 84% of regional newspaper advertising revenues are… Continue reading Conditions ‘Overwhelmingly Negative’ For UK Regional Press
IPC Ignite is aiming to boost sales of its men’s lifestyle magazine, Loaded, by backing the special ‘Summer Of Your Life’ issue with its biggest promotion to date.June’s issue of the magazine will feature a range of free gifts and promotions, including a Nestlé Yorkie bar, a pack of Listerine oral care strips, free entry… Continue reading IPC To Boost Loaded With Biggest Promotion To Date
The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months.The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect the… Continue reading War Knocks Media Confidence In The Short-Term
Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients
Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend
