IPC Ignite’s flagship men’s lifestyle magazine, Loaded, has redesigned its classified section to make it more attractive for advertisers.The relaunched section, which will appear in May’s edition of the magazine, will now be branded Loaded World and will feature its own logo and cover page. IPC Ignite claims that the redesign will create more concise… Continue reading Loaded Revamps Classified Section For Advertisers
Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.This… Continue reading Good News For Capital As Tarrant Plans To Stay
The Radio Advertising Bureau will today publish research enabling brand owners to calculate for the first time the percentage uplift in sales that they can expect from their radio campaigns.According to the FT‘s Creative Business, the findings of a study between commercial radio, customer relationship consultancy Dunnhumby and Tesco, shows that radio advertising generates a… Continue reading RAB Study Shows Radio Advertising Boosts Sales
Pat Gilbert, editor of Emap’s urban music magazine, Mojo, is stepping down after five years at the title.Gilbert, who has been editor since 2001, helped the title to see a solid increase in circulation in the latest ABC results (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). However, he is leaving to… Continue reading Mojo Editor Departs After Five Years
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia
Television sponsorship is a key tool for maintaining business results during an advertising downturn, according to new research from the Chartered Institute Of Marketing (CIM).The study suggests that marketing is the key driver of business success and claims that in the current uncertain economic climate, marketers need to utilise cost-efficient television sponsorship opportunities in order… Continue reading TV Sponsorship Delivers During Tough Times
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
Sunday newspapers are believed to have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to television and the internet for news of the conflict.A report in The Business claims that last Sunday 30 March saw an unprecedented slide of 500,000 in Sunday newspaper sales, a… Continue reading Continued Conflict Hits Sunday Newspaper Sales
The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council
The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects
