The Sun, Channel 4 and Capital Radio are among the UK’s strongest media brands, according the latest survey of senior agency directors from Ocean Consulting.The fourth annual Media Brands study shows how 59 directors from 25 agencies view the brand health of UK media companies and their products.In the newspaper market, the Sun was perceived… Continue reading Study Reveals UK’s Strongest Media Brands
Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group.The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10 billion… Continue reading Boom Years Ahead For Subscription TV
Flytxt is launching a mobile marketing campaign to support the release of paramount pictures new romantic comedy, How To Loose A Guy In Ten Days.The campaign, which launches later this month, will target female cinema goers, by encouraging them to text a number displayed in the posters advertising the new release. Consumers will then be… Continue reading Flytxt Launches How To Lose A Guy SMS Campaign
Channel Five has secured Black & Decker as the sponsor of its Hot Property show, which gives viewers the opportunity to win a home if they can guess how much it costs.The sponsorship, which will run throughout the thirteen week series, will include break bumpers and Black & Decker branding throughout adverts for the show.… Continue reading Five Secures Black & Decker For Hot Property Sponsorship
While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003
Granada was seen in focus yesterday, down 2.27% as analysts continue to speculate on the effect that the Iraq conflict is having on advertising revenue. Some traders have claimed the “war effect” is already priced into the heavily discounted media sector but others are not convinced.Stocks benefited from the upturn across European equity markets yesterday,… Continue reading Sharewatch: Granada Falls On War Fears
The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs. BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer… Continue reading BT Urged To Cut Internet Fees
IPC Media has announced the appointment of four new members to its media board, including Caroline Ward who will become managing director of IPC Connect, the group’s women’s weeklies division.Ward’s appointment, and the subsequent management shake-up, follows the announcement that Linda Genower was retiring from her role of managing director of IPC Connect, less than… Continue reading IPC Re-Shuffles Management Board
ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate. Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV… Continue reading ITV Advertising Forecasts From Merrill Lynch
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
