Traffic to internet news sites shows no sign of slowing as the US led military attack against Iraq enters its third week.According to reports from Hitwise, traffic to news sites increased by 6% in the last two weeks. In contrast viewing levels for Sky News, BBC News 24 and ITN News steadily fell over the… Continue reading News Sites Show No Signs Of War Fatigue
February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year to just above £183 million. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4… Continue reading TV Market Round-Up – February 2003
Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM).The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns.Channel 4’s Mike… Continue reading TV Is Cost-Effective In Building Brand Awareness
At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity.Also On MediaTel… Continue reading MediaTel Insight: The War’s Effect On US Advertising
“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal.The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that it… Continue reading INSIGHTanalysis: The Internet Approaches Maturity
Rupert Murdoch’s News Corporation is in prime position to take control of DirecTV after its only rival for the US satellite broadcaster withdrew from the bidding process. Telecoms operator SBC, which has been tracking the pay-TV network all year (see SBC Expresses Interest In DirecTV) this week broke off talks with Hughes Electronics, the owner… Continue reading Murdoch Closes In On Satellite Dream
Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover.Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7% year… Continue reading Telegraph Fails To Arrest Revenues Decline
Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover. Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7%… Continue reading Telegraph Fails To Arrest Revenues Decline
More than 11 million viewers tuned in to BBC1 last night to watch England’s Euro 2004 qualifier against Turkey, according to unofficial overnight figures from BARB.Audiences for the match, which kicked-off at 8pm, peaked during the dying minutes of the second half, as around 12 million viewers watched David Beckham score the penalty that clinched… Continue reading More Than 11 Million Watch England Gobble Up Turkey
At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity. According to… Continue reading The War’s Effect On US Advertising
