Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone.ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003; it is now anticipating growth of just 0.4%. Forecasts for 2004 have been downgraded from… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Adshel has secured the street furniture contracts for Coventry and Canterbury in two separate deals worth a combined £6 million.The deal for Coventry represents the first time that the area has had a street furniture contract and will see Adshel supply the city with 50 new bus shelters, as well a range of 6-sheet advertising… Continue reading Adshel Secures Street Furniture Contracts Worth £6m
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview.A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008. This… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to a new set of forecasts released today by ZenithOptimedia.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.Subscribers to MediaTel Insight… Continue reading MediaTel Insight: UK Adspend To Grow 1.1% In 2003
ITV companies, Carlton and Granada, are to be allowed to run extra advertising minutes in order to make up for losses caused by augmented news coverage of the war in Iraq. As part of this coverage, ITV1’s nightly news bulletin has been moved from 10pm to 9pm during the conflict and has attracted record audiences… Continue reading ITV May Receive Extra Ad Minutage To Offset War Effect
BSkyB was seen in focus, up 2.05% week on week, on speculation that its chief executive, Tony Ball, is to leave the company to oversee DirecTV and News Corp’s other global satellite interests.Week on week analysis of the media sector saw key stocks in recovery, as bargain hunters moved in after last week’s sell-off. Granada… Continue reading Sharewatch: BSkyB In Focus On Reports Of Ball’s Departure
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs.BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer necessary.… Continue reading BT Urged To Cut Internet Fees
ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate.Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV any… Continue reading ITV Advertising Forecasts From Merrill Lynch
Digital radio consortium, MXR, has announced a month long promotional partnership with Comet in an effort to further drive the take up of digital radio.The partnership will include promotional activity across MXR’s analogue radio partners, including Heart FM, Jazz FM and the century network encouraging listeners to visit Comet stores.There will also be in-store promotion,… Continue reading MXR Secures Comet For Digital Radio Promotion
