More Uk articles

Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.… Continue reading Good News For Capital As Tarrant Plans To Stay

WPP was seen in focus yesterday, up 7.82% on hopes that an end to the US-led military attack against Iraq will lead to an increase in advertising.Elsewhere, investors considered news that creditors of the failed ITV Digital service have been offered just a 2% return on their original investment. Despite this Carlton was seen up… Continue reading Sharewatch: WPP Rises On Hopes Of A Short War

Last year saw record growth for US broadband internet access services, with cable and DSL providers adding a combined 6.4 million subscribers over the period, according to Leichtman Research Group. Cable and DSL (digital subscriber line) internet platforms now reach 17.4 million users in the US. Leichtman forecasts that high-speed customers are set to overtake… Continue reading US Broadband Sees Record Growth In 2002

As the Communications Bill brings the self-regulation of broadcast advertising a step closer, James Papworth, ad marketing manager at IPC Prospector, examines the role that the Advertising Standards Authority plays in upholding the integrity of non-broadcast marketing.For many years, on and off, I’ve fancied a job at the Advertising Standards Authority. I’d heard plenty about… Continue reading NewsLine Column: Hooray For The ASA

Net advertising revenue (NAR) for the UK television sector declined by 7.2% in 2002, according to figures in the Independent Television Commission‘s annual report, released today. The report shows that NAR fell from 2001’s £3.5 billion to £3.2 billion last year. In “stark contrast” to the commerical sector, which suffered at the hands of the… Continue reading TV Net Ad Revenue Drops 7% In 2002, Says ITC Report

Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign

New research from Leichtman Research Group finds that consumers in the US have yet to embrace digital video recorder (DVR) technology, with just 1% of cable and satellite subscribers owning a DVR. DVRs are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would… Continue reading US Viewers Turned Off To Digital Video Recorders, Finds Leichtman

The ITC has taken a parting swipe at ITV’s increasingly “derivative” programming in its final annual report before handing over the regulation of the TV industry to Ofcom at the end of this year (see Ofcom To Be Fully Operational By December This Year).The TV watchdog uses it report to criticise the UK’s largest commercial… Continue reading TV Watchdog Blasts ITV In Annual Report

Patricia Hodgson, chief executive of the Independent Television Commission, has warned the BBC to clarify its public service remit or risk having it dictated by the new super-regulator, Ofcom.Speaking at an industry gathering ahead of today’s publication of the ITC’s latest annual report, Hodgson emphasised that Ofcom’s most important challenge would be ensuring “what range… Continue reading Hodgson Calls On BBC To Clarify Public Service Remit

IPC Ignite’s flagship men’s lifestyle magazine, Loaded, has redesigned its classified section to make it more attractive for advertisers.The relaunched section, which will appear in May’s edition of the magazine, will now be branded Loaded World and will feature its own logo and cover page. IPC Ignite claims that the redesign will create more concise… Continue reading Loaded Revamps Classified Section For Advertisers