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TiVo, the personal video recorder (PVR) company, says that its subscriber base has grown by 64% in the space of twelve months and is hoping to attract up to 600,000 new subscribers in the next year. Doubts have been raised about the potential of digital video recorders in the US (see DVRs Fail To Live… Continue reading TiVo Gives A Shot In The Arm To PVR Market

Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital

Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads

The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio

Despite heavy promotion by broadcasters and cable companies, interactive television is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.Also On MediaTel Insight Today…TiVo Gives A Shot In The Arm To PVR MarketTiVo, the personal video recorder company,… Continue reading MediaTel Insight: Limited Growth Forecast For iDTV

The latest ABC figures for July to December 2002 period reflected a less than impressive period for computer magazines, with the majority seeing circulation decline as the technology downturn continues to bite (see ABC Jul-Dec 2002: Gaming Titles Boosted By PlayStation 2). Figures from Nielsen Media Research also bring bad new to the sector, with… Continue reading Computer Magazines See Ad Revenue Slide

Profits at Interpublic fell by almost 80% during 2002 as market conditions took their toll at the world’s second largest advertising group. Earnings were down to $20.3 million from $96.4 million in 2001 largely as a result of weakness at McCann-Erickson WorldGroup where $1.26 billion worth of business was lost last year. Interpublic now faces… Continue reading Interpublic Sees Earnings Plummet In 2002

January brought relatively good news to the UK terrestrial TV market, which saw revenue increase slightly year on year. Gains were experienced at all of the main commercial channels, with the exception of ITV, which saw revenue slip by 2.4% year on year. Channel Five, which recently appointed Jane Lighting as its new chief executive… Continue reading TV Market Round-Up – January 2003

Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms in… Continue reading Half Of European Homes To Have DTV By 2007

The BBC has joined the drive to promote the take-up of digital radio and will launch its first ever marketing campaign to promote the platform this June.An on air trail campaign across the BBC’s television, online and radio platforms will promote the Corporation’s portfolio of digital radio stations, which includes 1 Xtra, BBC Five Live… Continue reading BBC To Promote Digital Radio Portfolio