2002 was an undeniably tough year for the TV advertising industry, which suffered as marketers tightened their purse strings in order to protect their bottom line. The ad climate was forced to evolve and some of the UK’s largest commercial broadcasters struggled against declining audiences and diminishing ad revenues. However, this upheaval appears to have… Continue reading Feature: Attitudes Towards TV Advertising Hold Firm
US consumers spent $1.3 billion on online content during 2002, a year on year increase of 95%, according to a new report from comScore Networks and the Online Publishers Association.Also On MediaTel Insight Today…Cinema Audiences Give Thumbs Up To DigitalAlthough still in its infancy, digital cinema is attracting audiences and a new poll shows that… Continue reading MediaTel Insight: Online Content Sales Surge In 2002
The latest ABC figures for July to December 2002 period reflected a negative period for computer magazines, which experienced circulation declines among key titles as the technology downturn continued to bite. Figures from Nielsen Media Research show that ad revenues amongst computer titles, were also on a downward spiral.The biggest actual decline in ad revenues… Continue reading Ad Revenues In Computer Sector Hit By Technology Downturn
Havas, one of the world’s largest advertising groups, has defied tough market conditions and reported a profit of €23.5 million for 2002. The French company, which owns Euro RSCG Worldwide and the Media Planning Group, posted a €57.8 million loss in 2001 but staged a mini-recovery last year and the EBIT margin went up from… Continue reading Havas Returns To Profit In 2002
Emap Advertising has appointed Richard Hayes, commercial director of Heat and Closer, to the newly created role of head of trading for magazines.In his new role, Hayes will be responsible for overseeing all major magazine deal negotiations and will support group trading director, David Hipkiss, in driving aggregate deals. He will work alongside the magazine… Continue reading Emap Appoints New Head Of Trading For Magazines
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year. The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom… Continue reading Ofcom To Be Fully Operational By December This Year
Emap is investing over £3 million in repositioning its young women’s magazine, More, to take on Condé Nast’s heavy-weight Glamour.Emap is hoping to leverage the magazine’s position as a fortnightly publication to its advantage. Dawn Bebe, managing director of Emap Elan’s women’s titles, claims that the re-vamped More will lure readers away from Condé Nast’s… Continue reading Emap To Take On Glamour With Re-Positioned More
Viacom is considering a bid for the US entertainment assets of Vivendi Universal, according to reports today. Vivendi remains heavily in debt and there has been widespread speculation that it is prepared to divest its American businesses which includes Universal Pictures and USA Cable (see Bidders Move On Vivendi For Entertainment Assets, Say Reports). Sumner… Continue reading Viacom Eyes Up VU Entertainment Division
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year.The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom will… Continue reading Ofcom To Be Fully Operational By December This Year
Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format. The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for… Continue reading Cinema Audiences Give Thumbs Up To Digital
