US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector
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The Electoral Commission has urged the Government to uphold the ban on paid-for political advertising in the broadcast media.In a new report into party political broadcasting the Commission argues that broadcasters should continue to carry free-to-air party political broadcasts, which should come under the authority of the new communications super-regulator, Ofcom.According to the report, there… Continue reading Report Warns Against US-Style Political Ads
Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch
Andy Coulson, who was yesterday appointed the new editor of the News Of The World, has received the seal of approval from News Corporation chairman Rupert Murdoch.In a statement, the media mogul commented: “Andy has been crucial to the News Of The World’s success in the last three years and I am sure he is… Continue reading New News Of The World Editor Given Murdoch’s Backing
The telecoms industry has been boosted by new figures which reveal that it is on target to achieve one billion GSM subscribers worldwide by the end of 2003. According to the GSM Association, which represents a large number of second and third generation wireless industry companies, GSM attracted 160 million new customers last year. Since… Continue reading GSM Success Story Continues
The BBC is readying itself for possible military action against Iraq by securing a newsgathering exchange agreement with Qatar-based TV news channel al-Jazeera.The reciprocal deal will give both news organisations access to materials and co-operation on the ground with regard to sharing facilities, including al-Jazeera’s uplink in Kabul.Madhav Chinnappa, deputy head of rights at BBC… Continue reading BBC Secures News Exchange Deal With Al-Jazeera
Almost one in three mobile phone users in Europe want a new phone within the next year and a significant proportion would like access to advanced features, according to a report from Forrester Research. The study found that 29% of mobile owners intend to replace their current phone in 2004. Some 18% are planning to… Continue reading Euro Mobile Users Wave Goodbye To Old Phones
Dawn Airey, the new controller of Sky Networks has appointed Sophie Turner Laing, the BBC’s controller of acquisitions to head up the group’s films and acquisitions business.The move is Airey’s first senior appointment since she took up her new post at Sky last week. She commented: “I am thrilled to welcome someone of Sophie’s talents… Continue reading Airey Makes First Executive Appointment At Sky
In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout
The Wireless Group, has appointed Calum Macaulay, the Group’s marketing director as the new business development director.Macaulay, who is 36, worked at TWG for four years prior to joining the Wireless Group.The new appointment will see Macaulay co-ordinate the group’s applications for radio licences across the Wireless Group’s portfolio of products which includes talkSPORT and… Continue reading Wireless Group Appoints New Business Development Director
