More Uk articles

Confidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute of Marketing (CIM). The organisation says that in contrast to just three months ago – when 19% of executives believed that sales plans were achievable – now just 3% of marketers believe they can… Continue reading UK Marketing Confidence Plummets To All Time Low

The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group. The research firm estimates that high-speed internet services generated almost $4.7 billion (€4.3 billion) in revenue last year. DSL is expected to drive future growth and it is forecasted that… Continue reading European Broadband Revenues On The Rise

New digital terrestrial television operator, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan. Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview has overtaken its now collapsed predecessor, ITV… Continue reading Freeview Customers Surpass ITV Digital’s Total

Pearson was the market’s big story after unveiling a mixed set of results yesterday. Despite reporting a 36% rise in 2002 underlying pre tax profit, the group continued to feel the effects of the ongoing ad recession. The Financial Times newspaper saw underlying sales revenue fall by 19% to £202 million in the year, whilst… Continue reading Sharewatch: Pearson Rises After Mixed Results

Chris Evans’ new Saturday night entertainment show Girls and Boys limped into action with an average audience of 1.1 million this weekend.The highly publicised show, features 100 men and 100 women competing for a £100,000 prize in a live studio, is set for an initial 12 week run. Channel 4 was hoping the show would… Continue reading Channel 4’s New Saturday Night Slot Disappoints

SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004.Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the basis… Continue reading SMG Sees No Ad Recovery This Year

Cross-platform advertising strategies are becoming increasingly common in these days of fragmentation and media neutrality. With this in mind, James Papworth, ad marketing manager at IPC Prospector, suggests that planners and buyers need to look towards more altruistic research techniques to help them create effective cross-media campaigns.I was always told that to target an advertising… Continue reading NewsLine Column: The Cross-Media Menagerie

The success of Emap’s Heat magazine in the celebrity/gossip sector shows no signs of slowing, with the latest ABC figures for the six months to December revealing that the title saw circulation increase by 56.1% year on year to 554,644 (see ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom). Figures from Nielsen Media Research also… Continue reading Gossip Magazines Boom As Ad Revenue Rises

The latest ABC consumer magazine figures for July to December 2002 confirmed the extent of the current obsession with the lives or the rich and famous, with IPC’s Now seeing circulation rise by an impressive 14% year on year to 630,212 (see ABC Jul-Dec 2002: IPC’s Chat Boosts Women’s Weeklies (Non-Subscribers)). Figures from Nielsen Media… Continue reading Celebrity Obsession Lifts Ad Revenue At Now

As advertisers increase the amount of money they spend on direct mail, new research claims that the marketing method is “staggeringly unpopular” with British consumers.The amount that advertisers invested in direct mail rose by 2.6% last year to almost £2,400 million and the volume of mailings increased by 5.9% to 5,233 million items (see Direct… Continue reading Research Claims Direct Mail Is Staggeringly Unpopular