Nielsen//NetRatings has announced plans to extend its MegaPanel internet consumer panel service into the US.The consumer panel, which provides market research results based on over one million internet users, is already established in the UK, France and Germany. Marketers and advertisers utilise the system to devise strategies to maximise return on investment, from their internet… Continue reading Nielsen//NetRatings Expands MegaPanel
Virgin Radio has secured a deal with The Times to promote its season of film screenings through its Access All Areas initiative.The eight week-long bespoke campaign begins later this month and will see Virgin Radio broadcast a series of promotional trials and features in the form of movie updates. Ten ‘Film First’ movie updates will… Continue reading Virgin To Promote Film Screenings For The Times
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe.In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be shipped… Continue reading DVRs Will Thrive In Europe, Says IMS Research
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign. The figures, compiled by Nielsen Media Research, show that whilst the advertising downturn has pushed the top agencies’ revenues into negative growth for the… Continue reading Top 10 Ad Agencies See Billings Drop, Whilst Media Agencies Rise
Top City media analyst, Neil Blackley, has told the Times newspaper that the ‘dire’ decline in the media markets is ‘easily as bad’ as the 1971-2 recession, with little prospect of any ‘quick-fix’ solution. In an interview with the paper ahead of his departure from Merrill Lynch, Blackley said that the only ‘crumb of comfort’… Continue reading Neil Blackley Sees ‘Dire’ Decline In Media Industry
The web is gradually gaining in popularity in Central and Eastern Europe and new figures show that internet penetration in the region will reach 17% in 2003. According to a new IDC report, Internet Usage and E-Commerce in Central and Eastern Europe, 2001-2006, total internet connections will top 5.6 million in 2003. Approximately 85% of… Continue reading Internet Usage On The Rise In Central And Eastern Europe
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million. The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability
