Lord Currie, chairman of the new super-regulator, Ofcom, has confirmed that the rules governing television advertising are likely to be relaxed later this year, in a move that could clear the way for the self-regulation of other media sectors.Currie emphasised that the new catch-all regulator was keen to pursue “co-regulatory opportunities” in the broadcast arena,… Continue reading Ofcom Likely To Relax Broadcast Advertising Rules
Pay-per-click ad network, Espotting, has secured a European search distribution deal with Fast Search & Transfer (FAST), a developer of real-time alert technologies.The deal will see Espotting provide web search results with its paid listings, as well as paid listings on FAST’s showcase site, www.AlltheWeb.com.In return, FAST will offer Espotting its web search results as… Continue reading Espotting Secures Distribution Deal With FAST
2002 was a bumper year for cinema with box office revenue growing by 10% year on year, according to the latest figures from trade publication, Screen Finance.Research shows that box office takings topped £800 million last year, with 350 film releases, compared to a box office total of £727 million from 321 releases in 2001.Tim… Continue reading UK Box Office Earnings Climbed 10% In 2002
The Government has warned the BBC that it will face a comprehensive review to win the renewal of its charter, which runs out in 2006.Speaking at yesterday’s Oxford Media Convention, Culture Secretary, Tessa Jowell, dismissed rumours that the charter and the licence would be automatically handed to the BBC. She said that the Corporation would… Continue reading Government Promises Review Before BBC Charter Renewal
McDonald’s has renewed its sponsorship of Virgin Radio’s breakfast show for a further 12 months, in a deal worth £750,000.The new sponsorship deal will extend McDonald’s presence beyond the breakfast show to programmes in other day parts. In-store promotions will run alongside the on-air activity to promote new McDonald’s product launches.The renewed agreement will also… Continue reading McDonald’s Renews Virgin Breakfast Sponsorship
ITV Revenues Drop As Audiences ImproveITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts.Current Ad Growth Bubble May Not Hold, Warns MyersThe current advertising outlook is one of cautious optimism, but the confidence of US marketers and media buyers… Continue reading On MediaTel Insight Today…
Two of Spain’s largest cable operators have announced plans to roll out digital TV services this year, according to a report on Europemedia. ONO and Auna Cable had been expected to launch operations in late-2002 but the uncertain state of the DTV market led to a delay. Both services will carry up to 100 channels… Continue reading Spanish Viewers To Get New DTV Services
The Wireless Group, has appointed Calum Macaulay, the Group’s marketing director as the new business development director.Macaulay, who is 36, worked at TWG for four years prior to joining the Wireless Group.The new appointment will see Macaulay co-ordinate the group’s applications for radio licences across the Wireless Group’s portfolio of products which includes talkSPORT and… Continue reading Wireless Group Appoints New Business Development Director
A US federal judge has ruled that the I’m A Celebrity….Get Me Out Of Here format is not a copy of Survivor, the show produced by Castaway Television Productions. The ruling leaves Granada free to sell the lucrative format across the globe.Last autumn, Castaway and CBS filed a copyright infringement suit in New York alleging… Continue reading US Judge Backs I’m A Celebrity
Mediaedge:cia is to implement a new COI Communications campaign to promote a healthy work/life balance among the UK’s working parents.A £1 million spring campaign will launch the initiative and Mediaedge:cia will work alongside WCRS to develop a creative plan, while Fishburn Hedges will help to formulate a PR strategy.Stuart Sullivan-Martin, Business Director at Mediaedge:cia, commented:… Continue reading Mediaedge:cia Secures COI Campaign For Working Rights
