The Electoral Commission has urged the Government to uphold the ban on paid-for political advertising in the broadcast media.In a new report into party political broadcasting the Commission argues that broadcasters should continue to carry free-to-air party political broadcasts, which should come under the authority of the new communications super-regulator, Ofcom.According to the report, there… Continue reading Report Warns Against US-Style Political Ads
Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch
Andy Coulson, who was yesterday appointed the new editor of the News Of The World, has received the seal of approval from News Corporation chairman Rupert Murdoch.In a statement, the media mogul commented: “Andy has been crucial to the News Of The World’s success in the last three years and I am sure he is… Continue reading New News Of The World Editor Given Murdoch’s Backing
The telecoms industry has been boosted by new figures which reveal that it is on target to achieve one billion GSM subscribers worldwide by the end of 2003. According to the GSM Association, which represents a large number of second and third generation wireless industry companies, GSM attracted 160 million new customers last year. Since… Continue reading GSM Success Story Continues
The BBC is readying itself for possible military action against Iraq by securing a newsgathering exchange agreement with Qatar-based TV news channel al-Jazeera.The reciprocal deal will give both news organisations access to materials and co-operation on the ground with regard to sharing facilities, including al-Jazeera’s uplink in Kabul.Madhav Chinnappa, deputy head of rights at BBC… Continue reading BBC Secures News Exchange Deal With Al-Jazeera
Almost one in three mobile phone users in Europe want a new phone within the next year and a significant proportion would like access to advanced features, according to a report from Forrester Research. The study found that 29% of mobile owners intend to replace their current phone in 2004. Some 18% are planning to… Continue reading Euro Mobile Users Wave Goodbye To Old Phones
Rebekah Wade, who takes over from David Yelland today as editor of The Sun, has described her new job as “the best in newspapers.”The former News Of The World editor said that she can’t wait to get started in the position left vacant following Yelland’s surprise resignation yesterday (see Yelland Quits As Editor Of The… Continue reading New Sun Editor Says Job Is Best In Newspapers
Online ad revenues will increase by almost 50% during 2003, as a result of increased web usage, says the UK’s leading interactive media agency. It has been a difficult few years for the online advertising industry but internet consumption has continued to grow and i-level predicts that it will increase from 6% to account for… Continue reading Broadband To Provide A Boost To Net Revenues
AOL UK has appointed Greg Paine to the newly created role of director of strategy for interactive marketing.Before joining AOL Paine was media director at McCann-Erickson Russia and prior to this he was general manager of Universal McCann Warsaw.In his new position Paine will take responsibility for sales strategy, planning research and trade marketing. He… Continue reading AOL Boosts Interactive Marketing Team
More internet users than ever went online to browse and buy from shopping sites during the 2002 holiday season. That is the conclusion of a new report produced by market researchers at Retail Forward. A survey carried out in the week after Christmas revealed that 88% of US internet users shopped online and 75% actually… Continue reading Online Shopping Commonplace At Christmas, Says Report
