The UK consolidated its position as Europe’s leading e-commerce market in the run-up to Christmas 2002 with 60% of the online population accessing a retail site during December.Nielsen//NetRatings calculates that 12.8 million UK internet users visited an e-commerce site at some point last month, an increase of 3.7 million on the figure for December 2001.“These… Continue reading UK Acclaimed As European ‘Capital of E-Commerce’
The Bellwether report, issued today by the IPA, has dampened hopes for a recovery with one in four of the UK’s leading companies revising their budgets downwards during the final quarter of 2003. According to the report, total current marketing budgets were revised down for the second consecutive quarter. However, the drop was not as… Continue reading IPA Bellwether Report: Down But Not Out
Media Neutral planning is the industry buzz phrase of the moment, but is it just a case of re-visiting old mistakes? Naked Communications’ Will Collin explains……Back in the late eighties when I began my career in the advertising industry, people were beginning to become very het up about something called “integration”. Clients in particular were… Continue reading NewsLine Column: Is Media Neutrality A New Name For An Old Idea?
The health of the advertising economy is closely related to corporate profitability and consumer spending. A number of industry observers have noted that during the recent advertising downturn, corporate profitability has been the weak factor in the economy, whilst consumer spending has been resilient. However, in a pan-European outlook for 2003, Merrill Lynch analysts say… Continue reading European Advertising Will Grow Despite Likely Consumer Spending Slip
NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002 (Non-Subscribers)
US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey
Emap’s new chief executive, Tom Moloney, has dismissed assertions that Emap should divest itself from its business to business magazines, claiming they are the “unpolished jewel in Emap’s crown.”Moloney told the Financial Times: “People label Emap a consumer magazine company but business to business is our strongest business with market leading positions and very high… Continue reading Moloney Gets Back To Business At Emap
In May this year, the UK Government is set to auction licences for wireless services that will allow broadband content delivery at speeds of up to 2Mbits/sec, at distances of up to 10km. It is hoped that these services – which can deliver multimedia content – will help to build the multi-platform ‘broadband Britain’ envisaged… Continue reading UK Government To Auction Wireless Broadband Licences
NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002
More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today. The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two… Continue reading Freeview Shifts 300,000 Adapters In First Two Months
