Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Continental Research found that awareness of Freeview, which launched last autumn, has grown significantly in the last six months. Back in July 2002, only 39% of UK adults were… Continue reading Multi-Channel Sector Boosted By Freeview
The Telegraph group has formed a partnership with mobile marketing company, Brainstorm, to enable it to offer advertisers in-house SMS campaigns.The new service will build on the Telegraph’s existing print, outdoor and online advertising offering and will allow the group to further develop SMS ad initiatives.Robert Bridge, strategic development manager of the Telegraph’s new media… Continue reading Telegraph Expands Ad Portfolio With SMS Partnership
Kelvin MacKenzie’s The Wireless Group is challenging the existing method of radio audience measurement by commissioning a rival three year survey using electronic measurement devices.In the past MacKenzie has been an outspoken critic of the current RAJAR diary system of listener monitoring, claiming that it damages advertising revenue at certain radio stations by underestimating the… Continue reading MacKenzie Commissions Rival Radio Audience Survey
According to analysts at IMS Research, digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market.Also On MediaTel Insight Today…Broadband Growth Takes Online Gaming To New HeightsOnline gaming has achieved unprecedented growth in Europe in the past year with new figures showing that… Continue reading MediaTel Insight: DVRs Will Thrive In Europe
The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning. Despite the fall in revenues, operating profits look set to meet… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway
Anglo-Dutch publishing group, Reed Elsevier, has this morning posted a strong set of 2002 financial results, with organic growth outperforming the market in each of the group’s publishing divisions. After adjusting for currency changes, revenues rose by 13% in the year, whilst pre-tax profits increased by 2%. Reed says that it has achieved the targets… Continue reading Reed Elsevier Sees Good Growth Despite Tough Markets
Shareholders at UPC, Europe’s largest cable operator, have approved plans to press ahead with a restructuring programme that will enable the group to emerge from bankruptcy protection. At a meeting in Amsterdam, an overwhelming majority of shareholders were in favour of a debt-for-equity swap that should secure the future of the network. UPC wants to… Continue reading UPC On The Road To Recovery
The ASA has partially upheld complaints against a Transport For London poster advertising London’s controversial congestion charge scheme.The poster, which claimed that cash generated from the congestion charge would be spent on improving transport in London, triggered 8 complaints from people claiming that motorists journey’s were unlikely to improve under the scheme.Complainants further objected to… Continue reading ASA Raps Congestion Charge Advertising
Reuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead of its results next Monday. The… Continue reading Sharewatch: Reuters Falls On Weak Q4 Earnings
Research commissioned by the Commercial Radio Companies Association (CRCA) claims that the Government’s proposals for regulating the content of local commercial radio are largely unnecessary as the majority of listeners already feel well served by the medium.The report claims that the proposals to limit the consolidation of commercial radio, put forward in the Communications Bill,… Continue reading CRCA Welcomes Report Criticising Communications Bill
