Pay-for-performance search company Overture has acquired internet search engine AltaVista for £88 million in cash and stock.The company claims that the acquisition will allow it to provide additional marketing opportunities for advertisers, as well as making it possible to test and refine new products in a live setting.Overture hopes that Alta Vista’s relevant search results… Continue reading Overture Acquires AltaVista In £88 Million Deal
Direct mail continued to perform well as a marketing and communications tool during the last quarter of 2002, with expenditure increasing by 3.9% year on year to £667 million.The latest figures from the Direct Mail Information Service (DMIS) show that total expenditure for 2002 rose by 6.6% year on year to £2,377 million. This was… Continue reading Direct Mail Shows Modest Growth During Q4 2002
Emap Performance has appointed former IPC group ad director for Manchester, Sandra Tinker, to the newly created role of commercial director.Tinker will be based at Key 103 in Manchester and will be responsible for driving revenue at Emap’s regional and local radio sales teams at the Castle Quay-based flagship radio station. She will work alongside… Continue reading Emap Secures Former IPC Ad Director For New Role
Granada Enterprises has secured Wella as sponsor of its new CiTV series, Girls In Love, in a deal worth £250,000.The sponsorship begins in the spring and will see the Wella’s Shaders and Toners hair colour brands promoted alongside the new comedy drama series. Girls In Love has been created for the international market and uses… Continue reading New Granada Deal Brings Wella To Girls In Love
Viacom Outdoor is launching a series of special advertising sites on the London Underground to provide commuters with breaking news headlines via SMS technology.The strategic campaign, which begins this week, has been created by Viacom Outdoor’s Impact team and MediaVest to establish The Evening Standard as a “must read” for commuters on their way home.Sixteen… Continue reading Viacom Outdoor Brings SMS News Headlines To Commuters
Sharewatch: Reuters Falls On Weak Q4 EarningsReuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead… Continue reading 18.02.03
Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.The broker is forecasting that 2003 growth will be a little stronger, at around 3% to 4%, but the ‘lacklustre macro conditions’ are likely to prevent any more… Continue reading Feature: UK Radio Ad Growth Stabilises In 2002
Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Also On MediaTel Insight Today…Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide… Continue reading MediaTel Insight: Freeview Boosts Digital TV Sector
The underlying rate of inflation in the UK remained unchanged in January at 2.7%, according to the latest figures from the Office Of National Statistics (0NS).Clothing and footwear prices provided the main upward pressure on inflation in January, although the spiralling cost of petrol was also cited by the ONS.The headline rate of inflation, which… Continue reading Inflation Remains Unchanged During January
Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide by 2007, according to a new report from analyst and consulting group Ovum. This year, traffic and subscription revenues generated by consumers sending data via their phones will account for 93% of operators’ data revenues; this will fall… Continue reading Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007, Says Ovum
