More Uk articles

Online gaming has achieved unprecedented growth in Europe in the past year with new figures showing that almost 6 million people visited a games site in January. Nielsen//NetRatings claims that the number of surfers going to online gaming sites has more than doubled from 2.8 million to 5.9 million since January 2002. Germany and France… Continue reading Broadband Growth Takes Online Gaming To New Heights

The arrival of 3G competitors with large capacity on the market is likely to lead to a price war, according to the wireless strategy consultancy Northstream. In a report brought out to coincide with the the 3GSM World Congress in Cannes, it is alleged that established players are delaying 3G and infrastructure investments while concentrating… Continue reading 3G Price War On The Horizon

Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe. In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be… Continue reading Digital Video Recorders Will Thrive In Europe, Says IMS Research

WPP was seen in focus yesterday after Lehman Brothers retained its equal weight rating and Morgan Stanley raised its rating on the stock to equal-weight from underweight.The conflicting reports reflect the continued uncertainty over the rate of recovery in the European ad market. Traders appeared to take the bearish view and WPP‘s stock was seen… Continue reading Sharewatch: WPP Falls After Mixed Guidance

ITV was the only commercial broadcaster to see its share of viewing increase during the fourth quarter of 2002, according to the IPA’s latest Trends In Television report.Period on period analysis of BARB data shows that ITV’s share of viewing increased by 0.3% points to 23.9% in the three months to December 2002. Channel 4… Continue reading ITV Outperforms Commercial Rivals In Q4 2002

RAJAR has defended its diary system of radio audience measurement, following news that Kelvin MacKenzie’s The Wireless Group has commissioned a rival three-year survey using electronic measurement devices (see MacKenzie Commissions Rival Radio Audience Survey).RAJAR’s managing director, Jane O’Hara, reiterated her faith in the current system, which has provided the currency for trading radio audiences… Continue reading RAJAR Defends Diary System In Light Of Rival Research

GWR’s sales house Opus has secured Kit Kat and Tesco as the first brands to make use of its newly restructured local radio sponsorship and promotions division.The new structure, which follows similar moves at rival radio groups, is intended to provide clients with more sponsorship and promotions opportunities on a national and local level. It… Continue reading Opus Restructures Sponsorship And Promotions Division

The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning.Despite the fall in revenues, operating profits look set to meet market… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway

Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions

Channel 4 has secured Kenco as the £1.5 million sponsor of a variety of programmes on its main terrestrial channel and digital youth channel, E4.The deal represents the first time that Channel 4 has offered such a cross platform and cross programming package. It is also Kraft Foods largest ever broadcast sponsorship agreement.The year-long sponsorship… Continue reading Channel 4 Secures £1.5m Sponsorship Deal With Kenco