More Uk articles

Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges. The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut… Continue reading Mobile Phone Operators Ordered To Cut Prices

ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online

Insight Analysis: Bellwether Offers Little Comfort To Ad IndustryDespite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.Broadband Stimulates UK Internet MarketThere was a 9% rise in the number of… Continue reading On MediaTel Insight Today…

The ASA has upheld complaints against a spoof leafleting campaign for the Twentieth Century Fox film, Super Troopers.The leaflets, which were left on car windscreens, resembled parking tickets and stated: “Penalty charge notice. Broken lizard’s Super Troopers. Warning you are summoned to appear on November 15 at a cinema near you.”Complainants objected that the leaflets… Continue reading ASA Raps Fox Over Guerrilla Marketing

The underlying rate of inflation in the UK dropped to 2.7% in December, down from a four year high of 2.8% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The fall, which is though to be due to cheaper food and clothes counteracting higher petrol and housing prices,… Continue reading UK Inflation Stages Surprise Fall In December

The media sector was under pressure again on Tuesday with the FTSE experiencing its seventh straight session of losses, as the continuing threat of military action in Iraq and concerns over the economic slowdown in the US weighed in on market sentiment.On the corporate news-front, Cable and Wireless was seen in focus after the group… Continue reading Sharewatch

IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams

The Office Of Fair Trading (OFT) has launched a major ad campaign to encourage consumers to use their power in the market-place to get businesses to respond to their needs.The ‘It’s Your Call’ campaign, which will be fronted by BBC2’s Alvin Hall, has been created to emphasise the growing importance of consumers to the UK… Continue reading OFT Launches Ad Campaign To Promote Consumer Power

European Advertising Will Grow Despite Likely Consumer Spending SlipIn a pan-European outlook for 2003, Merrill Lynch analysts say that it is corporate profitability which is now strengthening, whilst consumer confidence looks increasingly under threat.UK Government To Auction Wireless Broadband LicencesThe UK Government is set to auction licences for wireless services that will allow broadband content… Continue reading On MediaTel Insight Today…

The media sector experienced another day of crushing losses on Monday, after a heavy sell-off in the banking and oil sectors. Wall Street provided no respite as it was closed in honour of Martin Luther King’s birthday.Carlton and Granada were seen in focus on news they will be allowing ex-ITV Digital subscribers to keep their… Continue reading Sharewatch