Sports marketing company, Stadia, has created a series of advertising packages allowing brands to dominate the forthcoming Six Nations Rugby Tournament.Three packages, each containing five hand picked fixtures, will give advertisers exclusive access to seat back ads throughout the tournament, which takes place between 15 February and 30 March.Each pack consists of 350,000 posters, two… Continue reading Stadia Unveils Six Nations Rugby Ad Packages
JanuaryThe tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending its… Continue reading The Media Financial Year In Review
The Financial Services Authority (FSA) is enlisting the help of consumers to crack down on misleading financial adverts.The watchdog has published a set of guidelines on its website to help consumers understand the rules relating to the promotion of financial services and is encouraging consumers to report examples of ads they think are misleading.Commenting on… Continue reading FSA To Crack Down On Misleading Financial Ads
Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months.Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available last… Continue reading Emap Appoints Moloney As New Chief Executive
Channel 4 has confirmed that its new breakfast show RI:SE will have a new presenting team and a new look when it returns to TV screens on 20 January.Ian Lee, who is best known for presenting Channel 4’s satirical 11 O’Clock Show, will be joining the programme as a new presenter. According to a spokeswoman… Continue reading RI:SE Gets New Presenter As Part Of Revamp
The ITC and the Consumer’s Association are proposing the creation of a best practice guide aimed at improving the usability of digital TV, in an attempt to aid the planned analogue switch-off in 2010.The ITC has published research gathered from the Easy TV Event in November in which 1,300 members of the public were invited… Continue reading ITC Pushes For Increased Usability Of Digital TV
ITV’s share of the advertising market looks set to fall after advertisers decided to reduce the amount of money they intend to spend on the Network this year.A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading Advertisers Cut ITV Spend Following Drop In Ratings
ITV’s Share Of Advertising To Tumble To 51% In 2003, Say ForecastsITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network.Leading Network Predicts Small Growth In AdspendTotal advertising expenditure will increase by 1% in 2003, according to Publicis,… Continue reading On MediaTel Insight Today…
Emap’s new chief executive, Tom Moloney, has dismissed speculation that his appointment will herald a strategic shake-up at the magazine and radio group.Moloney, who takes up his new position at the end of the month (see Emap Appoints Moloney As New Chief Executive), insisted that his appointment represents the endorsement of the media group’s current… Continue reading Moloney Rules Out Strategic Shake-Up
Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months. Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available… Continue reading Emap Appoints Moloney As New Chief Executive
