The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of overseas sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
The BBC1’s £4.5 million reality-style TV show, Fame Academy, appears to be failing to pull in the viewers.According to unofficial overnight figures from BARB, last Friday’s episode of the programme attracted an audience of just 4.6 million viewers, just behind Gardeners World on BBC2. The update the following Tuesday shed a further million viewers, leading… Continue reading BBC’s Fame Academy Suffers From Pop Stars Fatigue
Emap has appointed Alison Hall as editor of its fortnightly young women’s title, More!Hall previously worked as deputy editor on Emap’s teen title, Bliss, which recently followed Glamour in adopting the hand-bag friendly A5 format (see Bliss To Relaunch With A5 Format). Prior to that Hall was editor of Emap’s Slimming and Celebrity Bodies magazines.Commenting… Continue reading Emap Appoints Alison Hall As New Editor Of More!
Nightfly, the Diego-backed mobile marketing company, has released the results of a study showing that 39% of 18-35 year-olds prefer to receive promotions via SMS than any other medium.The survey, which involved a random poll of 1,600 consumers from Nightfly’s opt-in database, shows that radio was the next preferred medium with 20.2% of the votes,… Continue reading SMS Ads Come Out Top With Younger Consumers
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts And End To Bulk Sales
Channel 4 is moving its long running soap Brookside out of its peak-time slot to make way for Hollyoaks, which will now be shown five nights a week.Brookside will have its last peak time broadcast at the end of November, and will then be shown in 90 minute broadcasts on Saturday afternoons.Mark Thompson, chief executive… Continue reading Channel 4 Shuns Brookside For More Hollyoaks
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent. The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight… Continue reading Major Publishers Withdraw From SMG Auction
Media stocks struggled again on Wednesday as investors anxiously awaited further profit warnings and continued to eye events in Iraq.The media sector was seen in focus after German Bank, West LB, downgraded the entire sector citing the weakness in the US advertising recovery. UK traders are also awaiting the interest rate decision from the bank… Continue reading Sharewatch
Friede Springer, the largest shareholder in the German publisher Axel Springer Verlag has consolidated her hold on the company by acquiring a 10.4% stake from Deutsche Bank. The bank yesterday took control of the 40% stake in Axel Springer previously owned by the indebted Kirch Media Group (see Deutsche Bank Temporarily Takes 40% Axel Springer… Continue reading Deutsche Bank Sells On 10% Stake In Axel Springer
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent.The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight other… Continue reading Major Publishers Withdraw From SMG Auction
