Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.In an… Continue reading Just Media Arranges Six-Figure Campaign For Morse
The Italian Government has said that it is not concerned that the merger of pay-TV operators Stream and Telepiù will created a monopoly in the market (see News Corp Completes Telepiu Transaction). Telepiù is being acquired by Rupert Murdoch’s News Corporation for E920 million and will be merged with News Corp’s Stream division to form… Continue reading Italian Government Sees No Problem With Murdoch Monopoly
BSkyB will be able to secure the rights to Premiership football for a significantly reduced amount when the current deal comes up for renewal. That is the conclusion of a study from business information providers Sportcal out this week. The report predicts that Rupert Murdoch’s satellite broadcaster will be the only bidder for live matches… Continue reading BSkyB Is The Only Winner In Football Recession
The BBC has announced that its new digital terrestrial TV platform, Freeview, will launch on 30 October with an extra four new television channels and five new radio stations.In addition to the 28 channels already confirmed (see BBC And BSkyB Name Free-To-Air DTT Service), the platform, which replaces the now defunct ITV Digital, will feature… Continue reading Freeview Digital Service Will Launch This Month
AOL Time Warner chairman, Steve Case has vowed to become more involved in the running of the corporation as it looks to emerge from a difficult year.There had been widespread speculation that the falling share price, allegations of accounting malpractice and the slowing growth of the America Online internet unit had made Case’s position untenable.However,… Continue reading AOL Chief To Take More Active Role
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 around Fantasy Evening Concerts on… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
Supermarket media contractor, The Media Vehicle, has secured Evian as the first client to use its new trolley advertising panels.The panels, which have been fitted to 250,000 shopping trolleys in 400 Tesco stores around the country, have a flip effect allowing two ads to appear on the same poster. Evian plans to use the format… Continue reading Media Vehicle Secures Client For New Trolley Ads
Lycos is extending its existing multi-layer partnership with digital marketing group, Messagizer.The deal, which includes Lycos UK and its German subsidiary, will see Messagizer’s sales division work alongside the Lycos sales team to cross-sell advertising through newsletters and emails. Messagizer will also be responsible for the distribution of Lycos’ monthly customer communications.Commenting on the deal,… Continue reading Lycos Renews Messagizer Partnership
