GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 and around Fantasy Evening Concerts… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week.According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1% last… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.In an… Continue reading Just Media Arranges Six-Figure Campaign For Morse
The Italian Government has said that it is not concerned that the merger of pay-TV operators Stream and Telepiù will created a monopoly in the market (see News Corp Completes Telepiu Transaction). Telepiù is being acquired by Rupert Murdoch’s News Corporation for E920 million and will be merged with News Corp’s Stream division to form… Continue reading Italian Government Sees No Problem With Murdoch Monopoly
Almost 90% of European newspaper publishers believe that digitally printed newspapers will be a commercial reality by 2010. This is one of the findings of a new report from Digital Dots, published in partnership with Ifra, the international organisation for media publishing. The Digital Newsprint for Roaming Readers report, which surveyed 50 European newspaper publishers,… Continue reading Digitally-Printed Newspapers Will Be Commercial Reality By 2010, Say Publishers
Media Stocks were seen under pressure on Thursday, as London equity markets were knocked by Wall Street’s retreat following a flurry of profit warnings.Disappointing retail data and more negative news in the financial sector also weighed on the media sector.On the corporate newsfront, Pearson was seen in focus after chief executive, Dame Marjorie Scardino, reportedly… Continue reading Sharewatch
Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report. The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and… Continue reading Magazine Publishers Should Look To Asia For Sales Growth
Hachette Filipacchi has confirmed plans to launch its women’s glossy magazine, Red, internationally.The move comes after Hachette won control of the title, which was a joint venture with Emap, after a closed bidding process with the rival publisher (see Emap Loses Fight For Red).A spokesperson for Hachette confirmed: “The potential to launch internationally was a… Continue reading Hachette Plans International Launch For Red
