Emap has announced it is to invest £1 million in its weekly Nursing Times magazine, giving it a new look and a new editor.The re-vamp will be supported by an advertising campaign which will include news-stand promotions, direct mail, outdoor and radio ads throughout December. A second wave of promotions is scheduled to start in… Continue reading New Editor And New Look For Nursing Times
American broadcaster CBS is suing Granada, claiming its popular I’m a Celebrity – Get Me Out Of Here show is a rip off of its Survivor programme.A copyright infringement suit has been filed in New York alleging that I’m a Celebrity – Get Me Out Of Here “directly copies the format, look and feel of… Continue reading CBS Sues Granada Over I’m a Celebrity Get Me Out Of Here
New research unveiled at the Easy TV Event, organised by the ITC in association with the Consumers Association and the Design Council, has recommended a more user-centred approach to the design of digital television.The Easy TV Event, which is part of an ongoing initiative to promote the need for easier to use digital television equipment,… Continue reading Digital TV Urged To Be More User Friendly
The Department of Health has pledged to sweep away “the outdated restrictions” on advertising non-prescription medicines in the UK.The Medicines Control Agency (MCA) has launched a consultation proposal to remove all legal restrictions on advertising non-prescription medicines to the public, which could potentially create a lucrative new market for advertisers. Current legislation forbids the advertising… Continue reading Government Set To Relax Regulation On Advertising Drugs
Media stocks were seen hovering on Tuesday, as profit takers moved in after Monday’s substantial rally, undermining positive results from key UK companies.Investors are keeping their eyes on the US where there is speculation that the Federal Reserve is set to lower interest rates. Analysts have suggested a similar cut in UK rates remains a… Continue reading Sharewatch
The Observer is to publish a special one-off travel magazine, with the backing of an advertising campaign from Mother, early in the new year.The sixty-eight page tabloid size glossy colour magazine will be in the same vein as Observer Sport Monthly and Observer Food Monthly. There has already been speculation that the magazine will become… Continue reading Observer Launches New Travel Magazine
Revenues at News International’s UK titles have plunged 50% in the last three months as a result of the high profile tabloid tussle with Trinity Mirror.Figures out today show that The Sun lost more than £20 million in revenues after cutting its cost nationwide in a bid to compete with the Daily Mirror.“Slightly higher advertising… Continue reading Price War Drives Down News International Income
Channel 4 has secured BT as the sponsor of its second series of Celebrity Big Brother, which is due to start later this month.BT will be using the sponsorship as part of its drive to promote its broadband service and idents will appear on the shows on Channel 4 and E4. The media planning and… Continue reading BT To Sponsor Celebrity Big Brother
After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK.The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the most… Continue reading Feature: OMD Sees Television Advertising On The Up
The ITC has rejected complaints aimed at Channel 5, that the documentary, Michael Jackson’s Face, was cruel and mocking.The programme, which drew Channel 5’s largest ever audience for an original show (see Jacko Helps Five Face The Future), documented the changing appearance of the face of the pop star Michael Jackson and the possible reasons… Continue reading ITC Rejects Complaints Over Michael Jackson’s Face
